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Interactive One Selects NeuStar to Monitor Critical Web Applications

Posted on: Monday, 5 January 2009, 15:30 CST

NeuStar's Webmetrics Services Will Enhance Customer Satisfaction on Leading Social Networking Sites Geared Toward Urban Audiences

STERLING, Va., Jan. 5 /PRNewswire-FirstCall/ -- NeuStar, Inc. (NYSE: NSR) today announced that Interactive One, the digital division of Radio One (Nasdaq: ROIAK and ROIA), a radio broadcasting company primarily targeting African-American and urban listeners, will utilize Webmetrics, a NeuStar service, to provide performance monitoring for Interactive One's social media applications and web sites including BlackPlanet.com, MiGente.com and AsianAvenue.com. Webmetrics' monitoring data and network alerts will play an essential role in assuring that Interactive One's 18 million members have a positive online experience, and that its multifaceted applications and sources of revenue are functioning at all times.

(Logo: http://www.newscom.com/cgi-bin/prnh/20080310/NEUSTARLOGO )

The success of Interactive One's social media networks depends on the online experience of members and guests. Slow or poor performance, as well as website downtime, could damage the Interactive One brand and result in lost revenue. The Webmetrics application monitoring service provides actionable data and analysis so potential problems can be identified and resolved long before they would result in downtime. In addition, Webmetrics' real-time alerts notify Interactive One when issues occur, so problems can be diagnosed and remedied before customers or revenue are impacted.

The Webmetrics monitoring service simulates, tracks, and reports on web transactions such as customer logins and purchases. It verifies that an application is available and performing as expected. The Webmetrics Rich Internet Application (RIA) monitoring platform was designed to give customers complete control over their transactions, while still capturing the "browser fidelity" of an authentic end-user experience. This approach allows Webmetrics to capture and track performance just as a real user interacting with a website might. It also gives customers the robustness and flexibility to manage their own scripting or to have Webmetrics experts manage it for them.

"The online experience of our customers is very important to us," said Nicholas Tang, vice president of technical operations at Interactive One. "We selected NeuStar based on the excellence of its product functionality and commitment to customer service. NeuStar's Webmetrics services provide us with a global monitoring infrastructure, comprehensive performance analysis, and constant feedback on the performance of our network and sites."

"We are pleased to add Interactive One to our growing list of social networking customers," said Alex Berry, senior vice president of NeuStar's Internet Infrastructure Services Group. "Monitoring of social media applications is becoming more difficult as networks increase in complexity and as the number of stakeholders in the infrastructure chain increases. Our Webmetrics services have been built to expertly handle the dynamic and evolving challenges that customers like Interactive One face every day."

About NeuStar and Webmetrics

NeuStar (NYSE: NSR) is a provider of clearinghouse and directory services to the global communications and Internet industry. Webmetrics is a NeuStar service that provides industry-leading collaborative performance management services for complex web ecosystems. Visit www.neustar.biz and www.webmetrics.com for more information.

About Interactive One

Interactive One draws in over 18 million members, with over 9 million monthly unique visitors and more than 8 billion annual page views and features member aggregated news, events, video, photo sharing and social networking, along with groups, forums, and blogs. BlackPlanet (www.BlackPlanet.com), the original social network for the African American community. Content sites in the network include: NewsOne (www.NewsOne.com), which provides up to the minute, comprehensive coverage of newsworthy events relevant to African Americans across the country and the world through syndicated news, original news reports, local content and opinion blogs from some of the most provocative minds in Black America. TheUrbanDaily (www.TheUrbanDaily.com), serves as the eyes and ears for African-Americans looking for a one-stop, comprehensive destination for entertainment news, information, gossip and opinion and original celebrity interviews. HelloBeautiful (www.HelloBeautiful.com), celebrates the lives and style of African-American women with a dynamic daily mix of fashion, beauty, entertainment and relationship content. Interactive One will launch additional sites to focus on health, empowerment and provide tools to uplift the community including the just launched Elev8 (www.elev8.com), a personal empowerment website dedicated to uplifting the lives of African Americans, affiliate sites in the network include AllHipHop (www.allhiphop.com), TVOne (www.tvoneonline.com) and the websites for the 53 Radio One stations.

Interactive One was launched by Radio One, Inc. in 2007 to complement Radio One's existing portfolio of media companies targeting the African-American community. Since its launch, Interactive One has quickly become the #1 online platform for the African American community, serving more than 9 million users. Interactive One is powered by the mission to create an online community that engages and positively impacts the lives of African Americans.

SOURCE NeuStar, Inc.

Source: PR Newswire

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