Double Fusion Promotes Media and Advertising Veteran Jana Friedman to Senior Vice President, Worldwide Advertising Sales
Posted on: Tuesday, 6 January 2009, 07:30 CST
SAN FRANCISCO, Jan. 6 /PRNewswire/ -- Strengthening its executive ranks,
leading in-game advertising company Double Fusion has named Jana Friedman to
the role of Senior Vice President, Worldwide Advertising Sales. Friedman, who
previously served as Double Fusion's Vice President of Sales for the Casual
Games Group, replaces Julie Shumaker, who is credited for building the
company's sales force and establishing Double Fusion as the leading provider
of in-game advertising to the advertising and marketing community. Following
a year of double-digit revenue growth for Double Fusion, the promotion also
readies the company for continued acceleration in the multimillion dollar
in-game industry. The announcement was made today by Jonathan Epstein,
President and CEO, Double Fusion, to whom Friedman reports.
(Photo: http://www.newscom.com/cgi-bin/prnh/20090106/AQTU014)
"I am thrilled that we have a talent like Jana Friedman to build upon the
successful foundation Julie Shumaker created here at Double Fusion," said
Epstein. "Jana has been instrumental in developing our successful North
American media business, and we're excited at the prospects 2009 will bring as
we further our commitment to provide free and ad-supported games for
everyone."
Friedman was recruited to build out Double Fusion's Casual Games Group by
Shumaker after serving in key sales roles at companies such as Conde Nast and
Electronic Arts (EA). Now as the SVP, Worldwide Advertising Sales, Friedman's
newly expanded responsibilities include leading the company's rapidly growing
global representation of in-game advertising opportunities with over 30 of the
world's top-tier game publishers and platforms, including recently announced
strategic partnerships with PLAYSTATION(R)3, THQ, SEGA, Eidos and Midway
Games.
Friedman brings over a decade of proven media and advertising sales
management experience and success to Double Fusion. Prior to joining the
company, Friedman served as Associate Publisher of Brides.com, Conde Nast's
premier bridal site. Friedman's team created unique programs that helped
clients reach the highly targeted bridal audience, executing successful
campaigns for a broad-reaching client list that included Discover Card, JC
Penney, and Macy's.
Before Conde Nast, Friedman acted as Senior Director of Online Ad Sales at
Electronic Arts, where she oversaw a national team that was responsible for
generating advertising revenue primarily on EA's online platforms which
included EA.com, Pogo.com, and The Sims Online Communities. Under her
leadership, EA's ad sales division developed innovative media programs and
marketing solutions for companies on the cutting edge of brand innovation.
Friedman pioneered some of the ad industry's first video game deals and has
led the recent advertising surge in the casual games segment.
About Double Fusion
Double Fusion is the most powerful multi-platform in-game advertising
network in the world. Tapping into the growing $2 billion dollar in-game
advertising market, Double Fusion connects Fortune 500 brands to millions of
video game players through their award-winning dynamic ad-serving technology
and marketing services. Committed to providing free and ad-supported games
for everyone, Double Fusion's global network currently boasts over 30 top-tier
game publishers providing unique game content experiences for consumers and
the advertisers looking to reach them across all demographics, platforms, and
game genres. Privately held and headquartered in San Francisco, Double Fusion
has offices in Chicago, New York, Jerusalem, London and Tokyo.
Advertisers interested in opportunities within the Double Fusion Network;
and developers and publishers interested in increasing their per-title
revenues through integrated and dynamic ad placement opportunities should
visit http://www.AdvertisingInPlay.com.
SOURCE Double Fusion
Source: PR Newswire
More News in this Category
RSS Feeds