3D@Home Consortium Members Bring 3D Products to CES 2009

January 6, 2009

SAN JOSE, Calif., Jan. 6 /PRNewswire/ — 3D content, hardware and
technology will move to the spotlight and will be featured at the upcoming
Consumer Electronics Show (CES), January 8-11, 2009 in Las Vegas, Nev. The
3D@Home Consortium (www.3dathome.org), which is composed of 40 companies who
are working together to speed the adoption of high-quality 3D into the home,
announced today that the following member companies will publicly demonstrate
3D products at CES:

3ality Digital — 3ality Digital, LLC will present a live 3D broadcast of
the Fed Ex BCS Championship Game between the University of Florida and the
University of Oklahoma on Thurs., Jan. 8. The 3D broadcast will be sponsored
by Sony and seen by more than 1,200 invited guests at the Consumer Electronics
Show in the RealD-enabled theater in the Paris Hotel and Casino’s Theatre des
Arts in Las Vegas. In addition, 3ality Digital is partnering with Fox Sports
and Cinedigm Digital Cinema Corp. to bring the game to more than 80 theaters,
marking the first time a live 3D broadcast will be available to consumers
nationally. Visit 3alitydigital.com/blog.aspx for information on how to watch
the game near you.

Da-Lite Screen — Da-Lite Screen Company-the world’s largest projection
screen manufacturer will be displaying its products in two booths at CES 2009
– in South 1 Hall, booths 20956 and 20358. In the first booth, Da-Lite will
be displaying its 3D Virtual Grey front-projection screen material, which was
designed specifically for 3D projection and maintains 99% polarization. In
the second booth, Da-Lite will debut its JKP Affinity Screen series with its
HD Progressive 0.9 gain screen material. For more information, contact Dan
at ddrook@da-lite.com.

DDD Group — DDD Group is showing its TriDef(R) Core embedded 3D image
processor that allows the playback of 3D from 2D original content using a wide
range of sources including Blu-Ray(R) discs and DVDs. The capability opens a
direct in-home distribution channel for the latest generation of 3D movies in
production for the growing 3D digital cinema market. This technology will be
displayed on the Hyundai IT 46″ 3D LCD HDTV in Booth Central 13638 at CES.

Dolby — Visit Dolby at multiple locations in the South 1 Hall, Booth
20901-22128 for an update on the company’s activities in 3D.

Mitsubishi Digital Electronics America — Demonstrations of Mitsubishi
Digital Electronics America, Inc.’s 3D equipment can be viewed at a CEA’s
“Unveiled” press event at The Venetian on Tuesday, January 6, and at a number
of booths at CES, including NVIDIA, Sensio, TDVision, Dolby, and ArcSoft.
Contact: David Naranjo, director of product development, at dnaranjo@mdea.com

TDVision Systems — TDVision presents full high-definition, 1920x1080p per
eye, offering stereoscopic 3D content on their headsets and for Blu-Ray(R) and
broadcast. Visit TDVision at CES in the South 1 Hall, Booth 21425.

According to Mark Hartney, managing director of the 3D@ Home Consortium,
“CES is an excellent forum to see the progress being achieved by 3D system
developers and content providers. The rapid rate of development has
significantly increased the industry’s interest in working together on format
and distribution issues — and the Consortium has seen a correlation in
membership growth and activity within the steering teams.”

Editor’s Note: Chris Chinnock of Insight Media and the 3D@Home Consortium
will appear in a panel session at 1:30 p.m. on January 8, discussing ‘How Will
We See 3D TV?’ The panel will be lead by Eric Taub of The New York Times and
joined by representatives from member companies SENSIO and Mitsubishi Digital
Electronics America. Chinnock can be reached at 203-831-8404 or

About 3D@Home Consortium — The 3D@Home Consortium is committed with
ensuring the best possible viewing experience as 3D technology and content
moves into home entertainment. The consortium accomplishes its mission
through regular meetings and other communication of the 40+ members of its
governing board, steering teams and project teams. The consortium is managed
by Insight Media and USDC. More information is available at the consortium’s
website — www.3DatHome.org.

SOURCE 3D@Home Consortium

Source: newswire

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