CBS and CNET to Offer Expansive Coverage of the 2009 Consumer Electronics Show

CBS’s On Air, Online, Radio and Outdoor Assets Converge With CNET To Report on the Hottest Consumer Technology Products and Trends

Drew Carey, Host of CBS’s Emmy-Award winning “The Price Is Right,” To Appear Live on the CNET Stage

Cross-Promotion to Leverage the Combined Power of CBS and CNET — CNET Editors Offer Expert Commentary on THE EARLY SHOW and CBS Television and Radio Stations and Their Web Sites

CBS to Feature the “Best of CES” Award Winners in Outdoor Campaign

SAN FRANCISCO, Jan. 6 /PRNewswire-FirstCall/ — CBS today announced it will offer expansive coverage of the upcoming 2009 International Consumer Electronics Show (CES) in Las Vegas from Jan. 8-11. With the support of CBS’S integrated television, radio and outdoor assets, CNET (www.cnet.com) — the authoritative voice of CES — will extend its reach beyond its established tech-enthusiast audience base. From the CNET Stage, located at the South Hall 3, Upper Level Lobby, the coverage will feature integrated cross-promotional appearances by CBS talent and CNET editors reporting on the hottest consumer technology products and trends.

“As the leading online destination for information about the latest technology and consumer electronics, CNET has a long history of extensively covering CES,” said Joe Gillespie, Executive Vice President, CBS Interactive Technology & News. “As part of CBS, we now have the opportunity to provide an extensive and in-depth look at the show, and keep audiences up-to-speed on all the news and events coming out of Las Vegas.”

The cross promotions will include:

Drew Carey on CNET LIVE – Drew Carey, host of the long-running CBS game show, THE PRICE IS RIGHT, will appear as a guest on CNET LIVE, a call-in show hosted by CNET Editor-at-Large Brian Cooley and Executive Editor Tom Merritt. Carey, a self-professed tech enthusiast, will tour the show floor with CNET editors, and will share his favorites at the show.

CNET Editors on THE EARLY SHOW, CBS Television Stations and CBS Radio — On Wednesday, Jan. 7, CNET Senior Editor Natali Del Conte will join CBS News Science and Technology Correspondent, Daniel Sieberg reporting live from the CNET Stage on CBS News’ THE EARLY SHOW. Also CBS News Correspondents Manuel Gallegus and Drew Levinson will join Sieberg and Del Conte to provide reports from the show throughout each day for CNET. All of the CBS-owned TV stations and select CBS Radio stations will carry the updates and incorporate special sections dedicated to the CBS-CNET coverage on their Web sites.

“Best of CES” Awards — Winners of the fourth annual “Best of CES” awards, which honor tech products in ten categories, plus Best in Show award and People’s Voice award, will be featured across many platforms. The coverage will include:

• 30-minute CES Special – Del Conte and Sieberg will host a 30-minute special program covering the “Best of CES” awards winners, produced in conjunction with the CBS Television Stations Group. The special will air on local CBS-owned stations following CES. A special lunchtime webcast of the special is scheduled for Friday, Jan. 16, at 12:30 p.m. local in each market and can be seen on all of the websites of the CBS Television and select CBS Radio Stations.
• CBS Outernet – CBS Outernet’s out-of-home video networks and partners will run recaps of the award ceremony and “First Look” videos, a brief look at tech products launched at the show.
• CBS Outdoor – Beginning the week of Jan. 12, the video recap of the “Best of CES” Awards will air on the CBS Outdoor digital board, located in Times Square on 42nd Street in New York.

Live Coverage

CNET will produce live coverage — including “CNET LIVE,” “Buzz Out Loud” and “The 404″ podcasts — from the CNET Stage. CNET will also feature coverage from the North Hall (Booth #2416) with its Car Tech booth, where it will cover live installations of automotive products from Alpine, Kenwood, and Sony.

All of CNET’s coverage will be available at http://ces.cnet.com, as well as via CNET’s new mobile site for iPhone users.

About CNET

CNET (www.cnet.com) is where people go to discover the latest in tech and consumer electronics. Driven by a trusted voice and a passionate community, CNET creates an open environment for people to find and use the best products to fit their lifestyle. The powerful combination of CNET’s award-winning news, lab-tested product reviews, safe and spyware-free downloads, and user-generated content give people information and inspiration to live and thrive in a life gone digital.

About CBS Television Stations

CBS Television Stations (cbslocal.com), a division of CBS Corporation, includes 29 stations, including 16 CBS stations, nine affiliates of The CW, one MyNetworkTV affiliate and three independent stations.

About CBS Interactive

CBS Interactive, a division of CBS Corporation, is the best online content network for information and entertainment. With more than 170 million people visiting its properties each month, it is the 8th largest Web property globally. Its portfolio of leading brands, which include CNET, CBS.com, CBSSports.com, GameSpot, TV.com, BNET and Last.fm, span popular categories like technology, entertainment, sports, news and business.

SOURCE CBS Interactive