Alcohol Ads Go From on the Toilets to In the Toilet
The ordinance however, exempts current long-term contracts with JCDecaux and Clear Channel because of unusual punitive clauses barring action by the City. These companies will be allowed to continue alcohol advertising under current contracts for “Out of Home” or “Street Furniture” ads.
“The Board took decisive action to protect youth from alcohol ads in any future contracts,” stated
The new ordinance, introduced by
The prohibitions have made the Bay Area a state and national leader in protecting youth from dangerous alcohol advertising. Violations of the ban on MUNI carry fines of
Research has consistently demonstrated that the more alcohol ads youth see, the more likely they are to drink, drink to excess, engage in harmful actions, and become alcohol-dependent. Marin Institute has calculated that in
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SOURCE Marin Institute