Playbill Picks Best Theater Stories for 2008
SpotCo’s marketing campaigns get top billing
The year 2008 has already proven the best-ever for SpotCo, which represented an astounding 62 Tony nominations last year, resulting in 14 Tony wins, including Best Play and Best Musical. The advertising agency, which represents the lion’s share of shows running on Broadway, continually breaks with convention, taking marketing and advertising to the edge with inventive, often irreverent campaigns. If it’s a SpotCo ad campaign you’ll know it right away because people will be talking about it.
The wild success of the new play Shrek, mentioned twice in Playbill’s top theatre story, points to why SpotCo has catapulted into Broadway’s hottest ad agency. No other shop is as adept at creating innovative, ground-breaking campaigns that are sophisticated, engaging, and most importantly, can cut through an environment saturated with entertainment options. Shrek’s success is not a surprise to SpotCo’s founder
Playbill kicked off its top theater story coverage by paying homage to Internet marketing and the use of the power of YouTube as a free, easily accessible marketing tool. During the Tony Awards season, Xanadu highlighted the show’s (slim) chances of victory through a succession of YouTube videos featuring fictional pre-teen Tony Campaign Manager Cubby Bernstein. This campaign was followed by the recurring “Legally Brown,” in which Broadway luminaries such as
As illustrated by the inspired Cubby Bernstein serial videos, which generated more than 750,000 hits on YouTube and attracted vast numbers of key younger viewers not traditionally associated with theater, SpotCo’s cutting-edge web savvy has produced viral campaigns with astonishing impact. SpotCo is admired for its ability to tap into the Internet to take advantage of its global community, such as using web marketing for show tunes to ensure his clients’ audiences are satisfied with their investment. Another viral campaign coup was SpotCo’s cool website for Shrek called Shrekster, which mocks the conventions of social networking sites like Friendster and Facebook.
Finally, SpotCo clients
The SpotCo juggernaut forges ahead in 2009!
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