‘Going Natural’

– Newman’s Own(R) Strips Away Traditional Football Party Food Expectations; Scores Big with Array of Flavorsome, All-Natural Game Fare –

WESTPORT, Conn., Jan. 7 /PRNewswire/ — No penalties for great taste this year when football fans choose to ‘go natural’ with their Big Game food spread. Newman’s Own reveals a line-up of tasty morsels capable of creating protest among fans of fatty fare, but when upon discovering "better for you" doesn’t equal cardboard box taste, will come to their senses. In fact, some popular game-viewing favorites make up the Newman’s Own team, including the latest player creating buzz around the country – Newman’s Own Thin & Crispy Pizza, as well as Newman’s Own popcorn, salsa, and a range of variations featuring pasta sauces, salad dressings and marinades, each with a signature playbook entry.

Never a competitor for Big Game advertising attention, Newman’s Own is following its own course and staying with its strengths: great-tasting, all-natural foods to help folks ‘go natural’ for their Big Game parties. The company’s support of "going natural" isn’t an attempt to bring back streaking but rather an emphasis on delicious, all-natural products and recipes for Big Game parties.

Healthier eating options for football fanatics are unveiled in Newman’s Own’s newest recipes, the variety with the potential of being handed down from generation to generation of game fans. The annual tradition of gathering for the Big Game, waiting for the next amusing commercial, followed by grazing through mounds of unhealthy food mazes may be seeing its final days.

"Our big game fare is such a natural fit for half-time grazing. This year, as we continue to grow and to expand our product line, we now offer more than 175 product varieties – more ways than ever to "go-natural" for the Big Game, including our new pizzas," according to Mike Havard, vice president of marketing for Newman’s Own.

A sampling of the strong Newman’s Own team includes 20+ varieties of all-natural pasta sauces, 12 options in low-fat salad dressings; 10 types of all-natural chunky salsas; four choices of marinades that are not loaded with salt; eight kinds of all-natural, no-transfat microwave popcorn and now the new Newman’s Own Thin & Crispy Pizzas available in some markets. The spread appears to be covered, naturally.

The line-up of culinary creations from Linebacker Lasagna and Sockarooni Ravioli to Newman’s Own Honey of a Salad will score points at half-time, appealing to young party-goers as well as the more seasoned football fan.

All recipes are available at www.newmansown.com and can also be found at: www.epicurious.com, www.allrecipes.com and www.myrecipes.com.

Newman’s Own Thin & Crispy pizza is available in New England; Albany, NY; Minneapolis, MN; Charlotte, NC; and Milwaukee, WI. The pizza retails for a suggested price of $6.49 -$6.99 for pizzas that range from 12.3 oz. to 14.7 oz. They can be found in the frozen food aisle at these grocers: Shaw’s; Price Chopper; Big Y; Hannaford; Demoulas Market Basket; Roche Bros.; Foodmaster; Harris Teeter; CUB Foods; Piggly Wiggly; Woodman’s Markets; Copps; Sentry; Byerly’s; Lund’s; Kowalski’s.

Newman’s Own(R), Inc., founded on a lark by Paul Newman and his buddy A.E. Hotchner in 1982, is now a leading (and growing) premium food company that offers more than 175 varieties of delicious all-natural food and beverage products, including our new marinades (Dress Up Dinner!); Thin & Crispy Crust frozen pizza and Sweet Enough breakfast cereals. Based in Westport, CT, the charitable mission of Newman’s Own is expressed in its Company motto: "Shameless exploitation in pursuit of the Common Good." Newman’s Own Foundation continues Paul Newman’s commitment to donate all profits to charity. More than $250 million has been given to thousands of charities since 1982. Visit www.newmansown.com for the nearest retailer/s that carry Newman’s Own products and for recipe suggestions using Newman’s Own products. Newman’s Own(R) Organics, founded by Paul’s daughter Nell Newman, offers a wide array of delicious organic products, www.newmansownorganics.com.

    Kate Nolan Clemens
    KDN Communcations
    +1-860-657-0600
    kclemens@snet.net

SOURCE Newman?s Own