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Rallypoint Partners With Samsung to Provide Fantasy Sports Widgets for Samsung HDTV’s

January 8, 2009

SAN FRANCISCO, Jan. 8 /PRNewswire/ — Rallypoint Systems, Inc., the
leading provider of software and services for Internet-enabled HDTV’s and
interactive television, today announced a global partnership with Samsung
Electronics Co., Ltd., a market leader and award-winning innovator in consumer
electronics, to provide a complete fantasy sports game experience for
Samsung’s 2009 flat-panel HDTV lines supporting the new TV Widget service,
called “Internet@TV – Content Service.”

Rallypoint provides free and premium fantasy sports and social networking
services to consumers. Rallypoint’s Internet-enabled TV services are
co-marketed through television makers and retailers, and activated at the time
the television is purchased or in consumer’s homes.

“There are over 20 million active fantasy sports players dying for the
killer app on the television. Rallypoint allows them to view real-time sports
updates, review player stats, and make player substitutions from their
television simply and easily,” said David Adams, VP Business Development at
Rallypoint. “Samsung’s Internet@TV – Content Service is an excellent way for
these fans to watch and participate in the game at the same time without
having to change the channel or use a clunky laptop.”

Dubbed The Ultimate Sports Fan experience, Rallypoint’s TV widgets service
will provide detailed sports information, statistics, fantasy draft-style
leagues, pick-’em games, brackets, and other popular sports-related games to
Samsung flat-panel HDTVs. Rallypoint will provide new widgets and updated
player content as each sports season arrives, starting with fantasy league
widgets for US professional baseball leagues in April 2009, and then football,
baseball, basketball, racing, and soccer throughout 2009 and 2010.

“Sports fans purchase over 50% of new televisions so they can get a better
sports viewing experience,” said Jeff Allen. “We expect fantasy sports
applications to significantly drive demand for Internet-enabled TV’s in 2009.”

“Samsung recognizes that sports fans across the world want access to their
favorite web content on their HDTVs,” said Kyungshik Lee, Vice President for
Visual Display division at Samsung Electronics. “Our partnership with
Rallypoint builds on Samsung’s continuing efforts to provide our consumers
with a simply better HDTV experience through web based, on-demand content and
services.”

This new relationship supports the growth of Internet enabled TV’s.
According to The Diffusion Group, television makers are expected to ship over
100M Internet-enabled televisions in the next four years, a platform that is
expected to far outpace the rollout of other types of interactive television
platforms.

About Rallypoint: Rallypoint provides software and consumer services for
Internet-enabled HDTVs and set-top boxes. Rallypoint licenses Internet content
and develops social networking, voting, communication, shopping and sports
applications, and is the exclusive provider of these services on a number of
industry-sponsored platforms. Rallypoint also offers its own patent-pending
“TV widget engine” system that will be shipped with leading HDTV chipset
vendors starting in late 2009. Rallypoint is a member of the LCD-TV
Association. Please visit www.rallypoint.tv for more information.

About Samsung Electronics: Samsung Electronics Co., Ltd. is a global
leader in semiconductor, telecommunication, digital media and digital
convergence technologies with 2007 consolidated sales of US $105.0 billion.
Employing approximately 150,000 people in 134 offices in 62 countries, the
company consists of four main business units: Digital Media Business, LCD
Business, Semiconductor Business, and Telecommunication Business. Recognized
as one of the fastest growing global brands, Samsung Electronics is a leading
producer of digital TVs, memory chips, mobile phones and TFT-LCDs. For more
information, please visit www.samsung.com .

SOURCE Rallypoint Systems, Inc.


Source: newswire



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