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DreamWorks Animation Gives a Whole New Reason to Look Forward to Friday …

January 8, 2009

HOLLYWOOD, Calif., Jan. 8 /PRNewswire-FirstCall/ — Buckle up for a
rockin’ ride with Alex, Marty, Melman, Gloria and the gang in the “hilarious”
(WABC-TV) adventure from DreamWorks Animation SKG, Inc. (NYSE: DWA) that’s
“even better than the first!” (WWOR-TV) when MADAGASCAR: ESCAPE 2 AFRICA comes
in for a landing on DVD and Blu-ray on FRIDAY, February 6, 2009. With twice
the laughs, twice the fun and twice the Penguins, the Move It! Move It! Double
DVD Pack and Blu-ray are sure to be the talk of the watering hole. Both
versions include the funniest movie of the year and two all-new, never-before-
seen on DVD animated adventures from Nickelodeon’s brand new television
series, The Penguins of Madagascar. The series stars Skipper, Kowalski, Rico,
Private and King Julien back at the New York zoo where it all started — on a
mission … without permission. MADAGASCAR: ESCAPE 2 AFRICA follows on the
heels of the best-selling animated DVD of 2008, Kung Fu Panda. The Move It!
Move It! Double DVD Pack offers an exceptional entertainment value for the
whole family with an anticipated retail price under $25.

(Photo: http://www.newscom.com/cgi-bin/prnh/20090108/CLTH902 )

MADAGASCAR: ESCAPE 2 AFRICA proves that bigger IS better thanks to a
steamer trunk full of additional bonus features including a behind-the-scenes
peek at the creation of this animated epic, music videos and more Mad-Tastic
fun exclusives with hours and hours of activities such as printables to
download, games and much more. A single disc and a Valentine’s Day version in
themed gift-wrapped packaging for gifting to sweethearts of all ages will also
be available at stores nationwide.

Ben Stiller (Tropic Thunder), Chris Rock (Bee Movie), David Schwimmer (“Friends”), Jada Pinkett Smith (The Women), Sacha Baron Cohen (Borat), Cedric
the Entertainer (Charlotte’s Web) and Andy Richter (Semi-Pro) return in
MADAGASCAR: ESCAPE 2 AFRICA, joined by Alec Baldwin (“30 Rock”) as “Makunga,”
will.i.am of the Black Eyed Peas as “Moto Moto,” Bernie Mac (Soul Men) as
“Zuba” and Sherri Shepherd (“The View”) as Alex’s mom making their
introduction to the watering hole as a brand-new cast of characters.

The four zany zoo denizens of the original blockbuster comedy prepare to
head home to Manhattan in a rickety aircraft piloted by the ever-inventive
penguin cadre. But when they crash land in the African savannah, it’s time
for a crash course in survival. Now the four friends far from home must
answer a question of the heart when Alex finds his long lost parents ( Bernie
Mac
and Sherri Shepherd), Marty joins a herd of his wild brethren, Gloria
finds romance with a hippo Casanova (will.i.am) who appreciates her curves and
Melman has one last chance at his truest desire. With King Julien’s manic
musical antics, the funniest pack of penguins ever and a pair of primates with
opposable thumbs, MADAGASCAR: ESCAPE 2 AFRICA is “great family fun” (WABC-TV).

Move It! Move It! Marketing Campaign

The Friday DVD and Blu-ray debut will be supported by a massive marketing
program including a multi-million dollar advertising campaign that will
generate hundreds of millions of impressions across national television, print
and online media outlets. In addition, DVD and Blu-ray messaging will be
extended further through promotional partnerships with a wide range of
companies including Carl’s Jr./Hardees, Hostess, Sargento Cheese and Chuck E.
Cheese’s
. A far-reaching publicity campaign for MADAGASCAR: ESCAPE 2 AFRICA
is also being implemented leading up to street date and throughout the spring
season.

DreamWorks Animation’s MADAGASCAR: ESCAPE 2 AFRICA DVD

The MADAGASCAR: ESCAPE 2 AFRICA two-disc DVD delivers more laughs and more
fun with the Move It! Move It! DVD Double Pack featuring two episodes from
Nickelodeon’s all-new series The Penguins of Madagascar and bonus features
including the following:

    Disc 1:
    MADAGASCAR: ESCAPE 2 AFRICA
        Bonus features:
        -- DWA Jukebox
        -- Filmmaker Commentary
        -- It's A Family Affair: The Cast of  ESCAPE 2 AFRICA
        -- The Making of ESCAPE 2 AFRICA
        -- Crash Landing
        -- African Adventure
        -- Jambo Jambo: Swahili Speak
        -- Test Flight of Air Penguin Game
        -- MADAGASCAR: ESCAPE 2 AFRICA Activision Game Trailer
        -- Four MAD Music Videos
              * "The Traveling Song" Sing Along
              * "Move It, Move It"
              * "Big and Chunky"
              * "She Loves Me"

    Disc 2:
    THE PENGUINS OF MADAGASCAR
        -- "Popcorn Panic"
        -- "Gone in a Flash"
        Bonus features:
        -- The Bronx Zoo: Madagascar
        -- Alex's Dance Off
        -- The Heart of a Lion
        -- DVD-Rom
              * MADAGASCAR: ESCAPE 2 AFRICA PC Flash Mini-Game
              * MADAGASCAR: ESCAPE 2 AFRICA Game Demo w/ Exclusive Cheat Code
              * HP Printables
              * Weblinks
        -- Penguin Easter Eggs
              * Move It, Move It
              * Hock Shop
              * Julien's Birthday
              * Tug of War
              * Fully Armed
              * No Thanks, I'm Stuffed

A MADAGASCAR: ESCAPE 2 AFRICA single-disc DVD will also be available in
either a widescreen or full screen edition and includes the following special
features:

        -- DWA Jukebox
        -- Filmmaker Commentary
        -- It's A Family Affair: The Cast of ESCAPE 2 AFRICA
        -- The Making of ESCAPE 2 AFRICA
        -- Crash Landing
        -- African Adventure
        -- Jambo Jambo: Swahili Speak
        -- Test Flight of Air Penguin Game
        -- MADAGASCAR: ESCAPE 2 AFRICA Activision Game Trailer
        -- Four MAD Music Videos
              * "The Traveling Song" Sing Along
              * "Move It, Move It"
              * "Big and Chunky"
              * "She Loves Me"

DreamWorks Animation’s MADAGASCAR: ESCAPE 2 AFRICA Blu-ray

The MADAGASCAR: ESCAPE 2 AFRICA Blu-ray will be presented in 1080p High
Definition with English 5.1 Dolby True HD, French 5.1 Dolby Digital and
Spanish 5.1 Dolby Digital with English, English SDH+, French and Spanish
subtitles. Bonus features include:

        -- Filmmakers' Commentary
        -- It's A Family Affair: The Cast of ESCAPE 2 AFRICA (HD)
        -- The Making of ESCAPE 2 AFRICA (HD)
        -- Crash Landing (HD)
        -- African Adventure (HD)
        -- Jambo Jambo: Swahili Speak (HD)
        -- The Bronx Zoo: Madagascar (HD)
        -- Alex's Dance Off (HD)
        -- Test Flight of Air Penguin Game (HD)
        -- The Heart of a Lion (HD) - BD-LIVE
        -- MADAGASCAR: ESCAPE 2 AFRICA Activision Game Trailer
        -- Music Videos
              * "Move It, Move It" (HD)
              * "Big and Chunky" (HD)
              * "She Loves Me" (HD)
              * "The Traveling Song" (HD)
        -- THE PENGUINS OF MADAGASCAR
              * "Popcorn Panic"
              * "Gone in a Flash"
        -- Penguin Easter Eggs
              * Move It, Move It
              * Hock Shop
              * Julien's Birthday
              * Tug of War
              * Fully Armed
              * No Thanks, I'm Stuffed
        -- Blu-ray Exclusive Content
              * The Animators' Corner (HD)
              * Trivia Track (HD)

DreamWorks Animation’s MADAGASCAR: ESCAPE 2 AFRICA Synopsis

All of the loveable characters are back – Alex the lion, Marty the zebra,
Melman the giraffe and Gloria the hippo, King Julien, Maurice and the penguins
– in MADAGASCAR: ESCAPE 2 AFRICA. They find themselves in the wildest place
of all — the vast plains of Africa — where our zoo-raised crew encounter
species of their own kind for the very first time. While discovering their
roots, they quickly find the differences between the concrete jungle and the
heart of Africa. Despite long-lost relatives, romantic rivals and scheming
hunters, Africa seems like a great place…but is it better than their Central
Park home?

About DreamWorks Animation SKG

DreamWorks Animation is principally devoted to developing and producing
computer generated, or CG, animated feature films. With world-class creative
talent, a strong and experienced management team and advanced CG filmmaking
technology and techniques, DreamWorks Animation makes high quality CG animated
films meant for a broad movie-going audience. The Company anticipates
releasing its feature films into both conventional and IMAX(R) theatres
worldwide. The Company has theatrically released a total of seventeen animated
feature films, including Shrek, Shrek 2, Shark Tale, Madagascar, Over the
Hedge, Shrek the Third, Bee Movie, Kung Fu Panda and Madagascar: Escape 2
Africa. Monsters vs. Aliens opens in theaters on March 27, 2009. All of the
Company’s feature films are now being produced in stereoscopic 3D technology.

About Paramount Home Entertainment

Paramount Home Entertainment (PHE) is part of Paramount Pictures
Corporation (PPC), a global producer and distributor of filmed entertainment.
PPC is a unit of Viacom (NYSE: VIA, VIA.B), a leading content company with
prominent and respected film, television and digital entertainment brands.
PHE is responsible for the sales, marketing and distribution of home
entertainment products on behalf of various parties including: Paramount
Pictures, Paramount Vantage, Paramount Classics, Paramount Famous Productions,
Nickelodeon, MTV, Comedy Central, CBS and PBS and for providing home
entertainment fulfillment services for DreamWorks Animation Home
Entertainment.

For artwork please visit: phepromo.com

    DREAMWORKS ANIMATION'S MADAGASCAR: ESCAPE 2 AFRICA SPECIFICATIONS
    Street date:         Friday, February 6, 2009
    Prebook date:        January 9, 2009
    Runtime:             89 minutes
    U.S. Rating:         US - PG
    Canadian Rating:     G
    DVD Aspect Ratios:   Widescreen version Enhanced for 16x9 televisions
                         Full Screen version
    DVD Sound:           English Dolby Digital 5.1 Surround Sound
                         French Dolby Digital 5.1 Surround Sound
                         Spanish Dolby Digital 5.1 Surround Sound
                         English Dolby Digital 2.0 Surround Sound
    DVD Subtitles:       English, French and Spanish
    Blu-ray:             1080p high definition
    Blu-ray Sound:       English 5.1 Dolby True HD
                         French 5.1 Dolby Digital
                         Spanish 5.1 Dolby Digital
    Blu-ray Subtitles:   English, English SDH+, French and Spanish

SOURCE DreamWorks Animation


Source: newswire



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