January 12, 2009
Showtime gives ‘Tara’ big online launch
U.S. pay cable network Showtime says it will make the first episode of its new show
The United States of Tara freely available on hundreds of Internet sites.
In what it calls
one of the largest content distribution campaigns ever done to launch a new original series, CBS-owned Showtime Networks Inc. said Monday it will make
Tara available for free streaming on more than 100 Web sites, including TV.com, Yahoo, YouTube, MSN, Fancast, Veoh, EW.com, Blockbuster.com, CinemaNow, TVGuide.com and Netflix.
Showtime officials said the episode will also be distributed to social networking sites such as Facebook and Bebo; popular entertainment blogs such as BestWeekEver.com, Gawker and PopBytes.
Mobile phone users will also be able to watch
Tara on Verizon's V-Cast Mobile TV and on AT&T Mobile TV via MediaFLO.
The dark comedy, created by Steven Spielberg and developed by screenwriter Diablo Cody, premieres on Showtime Jan. 18. It stars Toni Collette a housewife with dissociative identity disorder, the network said.