Showtime gives 'Tara' big online launch
Posted on: Monday, 12 January 2009, 17:01 CST
U.S. pay cable network Showtime says it will make the first episode of its new show The United States of Tara
freely available on hundreds of Internet sites.
In what it calls one of the largest content distribution campaigns ever done to launch a new original series,
CBS-owned Showtime Networks Inc. said Monday it will make Tara
available for free streaming on more than 100 Web sites, including TV.com, Yahoo, YouTube, MSN, Fancast, Veoh, EW.com, Blockbuster.com, CinemaNow, TVGuide.com and Netflix.
Showtime officials said the episode will also be distributed to social networking sites such as Facebook and Bebo; popular entertainment blogs such as BestWeekEver.com, Gawker and PopBytes.
Mobile phone users will also be able to watch Tara
on Verizon's V-Cast Mobile TV and on AT&T Mobile TV via MediaFLO.
The dark comedy, created by Steven Spielberg and developed by screenwriter Diablo Cody, premieres on Showtime Jan. 18. It stars Toni Collette a housewife with dissociative identity disorder, the network said.
Source: United Press International
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