Food Industry Specialist Alyssa Burns Joins MWW Group as Vice President

Five-Year Kraft Foods Veteran Brings Food & Beverage, Consumer Packaged Goods Expertise to Agency’s Industry-Leading Global Consumer Marketing Practice

CHICAGO, Jan. 13 /PRNewswire/ — MWW Group (www.mww.com), one of the nation’s top 10 public relations firms, renowned for its award-winning global Consumer Marketing practice, announced today that Alyssa Burns has joined the company as a vice president in its Midwest office. As a senior member of MWW Group’s Midwest team, Burns will help develop and execute strategic public relations programs for a number of consumer marketing clients including international grocery retailer ALDI and global nutrition company XanGo, LLC. Additionally, Burns will add strong expertise to MWW Group’s leading Food & Beverage and Consumer Packaged Goods divisions, which represents major brands including McDonald’s, Sara Lee Corporation, Copeland’s, FreshDirect and others.

Previously, Burns served as senior manager in communications and corporate affairs at Kraft Foods where she directed successful branding campaigns in support of the company’s leading cheese products including Philadelphia Cream Cheese, Kraft Singles, Deli Delux and Velveeta in addition to Miracle Whip, Grey Poupon and Kraft Mayo.

“Alyssa brings experience leading communications initiatives for some of the most recognizable and respected food brands in the world,” said Tina-Marie Adams, Midwest General Manager at MWW Group. “From consumer branding and product launches to issues management and crisis communications, she adds a tremendous range of experience to an already strong team.”

In addition to her five-year tenure at Kraft, Burns had served as vice president of client services at Wheatley & Timmons where she led communications efforts for such flagship accounts as Sargento Foods. Burns holds a B.A. in English from the University of Michigan.

About MWW Group

MWW Group is one of the nation’s top ten public relations agencies and is known for its results-driven approach to public relations and “Aim High. Deliver” commitment to client service. For four years in a row, MWW Group was honored with the #1 ranking in the Holmes Report agency client satisfaction survey. MWW Group achieved top rankings in the categories of account leadership, strength of account team, creativity, strategy and planning, and program execution. In 2008, MWW Group was named PR Agency of the Year by The American Business Awards and Mid-size PR Firm of the Year by PR News, in recognition of the firm’s growth, strategic account leadership and industry-leading employee retention. MWW Group is part of the Interpublic Group of Companies (NYSE: IPG).

SOURCE MWW Group