Newport Coast Investments (NCI) Acquires Assets & Intellectual Property of Product Placement Technology Firm NextMedium
NCI Plans to Maintain Operations
Founded in 2004, NextMedium invested more than
NextMedium has held strategic partnerships with NBC Universal, MTV Networks, and BET Networks, among other premier media partners, for product placement fulfillment and management.
“We continue to look for new and innovative technologies and investment opportunities that extend targeted, measurable advertising to all forms of media,” said
“Despite the challenging market conditions, we believe that investment in new and innovative advertising platforms and technologies is essential and will provide the basis for future industry growth and increasing advertising effectiveness,” said
The Steelbergs plan to manage NextMedium’s platform and technology base via one of the Steelberg’s operating companies, Brand Affinity Technologies, Inc., (“BAT”) based in
NextMedium has built an advertising platform specifically for product placement in entertainment content. The company solves major problems for both entertainment companies and brand advertisers by enabling the ecosystem for paid product placement with a centralized marketplace for buying and selling. NextMedium connects advertisers directly to entertainment properties. The platform automates the creation of product placement advertising inventory and enables brand marketers to access and secure contextually relevant, non-interruptive impressions in TV, Film, Online Video, Video Games and Music. For entertainment companies, NextMedium’s technology automates and systematizes the process of providing brand integration services, helping to increase revenue and decrease the transaction costs associated with processing these placements.
About Newport Coast Investments
Founded in 1999, Newport Coast Investments is the private investment vehicle of
About Ascend Ventures Group
Ascend Venture Group, LLC is a private investment management firm headquartered in
SOURCE Newport Coast Investments, LLC