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AT&T Mobility Gears Up Wireless Network For Super Bowl XLIII

January 14, 2009
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TAMPA, Fla., Jan. 14 /PRNewswire-FirstCall/ — While football fans gear up
for the ultimate football experience at Super Bowl XLIII, AT&T Mobility is
gearing up to provide the ultimate wireless experience. The company announced
today it is expanding capacity and coverage in and around Raymond James
Stadium in Tampa in anticipation of increased traffic on its wireless network.
The company is focusing on four key areas: the stadium/Tampa International
Airport, downtown hotels and the convention center area, the hotels where the
teams will be staying and the University of South Florida Sun Dome and team
practice fields.

At the stadium, AT&T Mobility is increasing 2G (GSM/Global System for
Mobile Communications) voice and data capacity by 400 percent and high-speed
3G (UMTS/Universal Mobile Telecommunications System) voice and data capacity
by nearly 335 percent. In addition to the two existing cell sites AT&T
Mobility has inside the stadium, the company is setting up two mobile cell on
wheels, or “COWs”, at the southeast and northeast corners of the stadium
parking lot. Additional capacity on cell sites in the areas of the airport,
downtown, the team hotels and USF will handle increased traffic in those parts
of Tampa.

“We realize fans in Raymond James Stadium want to be able to connect with
their friends and family during the Super Bowl, whether it’s by voice, e-mail,
a text message or live video sharing,” said Marshall Criser, president, AT&T
Florida. “Our network team has been working feverishly to ensure our customers
have the best wireless experience possible under the circumstances.”

AT&T Mobility’s network personnel will be on site for game day to monitor
the network. Traffic on the stadium cell sites will be balanced as needed
during the game in order to maximize the ability for customers to make calls
and use data services, such as texting, multimedia messaging and sharing live
video of the big game with friends and relatives back home.

“Delivering the best customer experience starts with the network,” said

Rudy Hermond, vice president and general manager, West, Central and North
Florida
, AT&T Mobility and Consumer Services. “Our mission is to connect
people with their world, everywhere they live, work and vacation, and to do it
better than anyone else.”

AT&T Mobility’s wireless network is built on the GSM standard — the most
open and widely used technology in the world. The company’s devices work in
more than 200 countries and regions.

AT&T Mobility’s third-generation (3G) wireless broadband network is the
nation’s fastest 3G network, making it possible for customers to view videos,
play games, download music, surf the Internet, check e-mail and access large
files and business applications while on the go. The company’s 3G network is
now available in nearly 350 U.S. major metropolitan areas, including Tampa.

About AT&T

AT&T Inc. (NYSE: T) is a premier communications holding company. Its
subsidiaries and affiliates, AT&T operating companies, are the providers of
AT&T services in the United States and around the world. Among their offerings
are the world’s most advanced IP-based business communications services, the
nation’s fastest 3G network and the best global wireless coverage of any
carrier, and the nation’s leading high speed Internet access and voice
services. In domestic markets, AT&T is known for the directory publishing and
advertising sales leadership of its Yellow Pages and YELLOWPAGES.COM
organizations, and the AT&T brand is licensed to innovators in such fields as
communications equipment. As part of its three-screen integration strategy,
AT&T is expanding its TV entertainment offerings. In 2008, AT&T again ranked
No. 1 on Fortune magazine’s World’s Most Admired Telecommunications Company
list and No. 1 on America’s Most Admired Telecommunications Company list.
Additional information about AT&T Inc. and the products and services provided
by AT&T subsidiaries and affiliates is available at http://www.att.com.

(C) 2009 AT&T Intellectual Property. All rights reserved. AT&T, the AT&T
logo and all other marks contained herein are trademarks of AT&T Intellectual
Property and/or AT&T affiliated companies.

All other marks contained herein are the property of their respective
owners.

SOURCE AT&T Inc.


Source: newswire