Former Gemstar-TV Guide Executive Bo Park Joins MWW Group as Senior Vice President
Park Brings Fifteen Years of Reputation Management Experience to MWW Group’s Global Corporate Communications Practice
In her fifteen years as a corporate communications practitioner, Park has supported clients ranging in size from the Fortune 500 to Internet start-ups, including Deloitte & Touche, BP, American Airlines, Prudential Insurance, Chiquita Brands International, About.com and Monster.com.
“Bo is a great addition to our top-ranked global corporate communications practice. She brings senior-level experience and a proven track record leading communications initiatives for major brands on both the client and agency side,” said
In her time at Gemstar-TV Guide, Park was responsible for managing communications in support of the company’s business and financial turnaround, including executive and internal communications, financial and business media relations and transaction communications (M&A and divestitures). Park also acted as a company spokesperson and editor-in-chief of an award-winning employee newsletter.
Prior to Gemstar-TV Guide, Park served as director of communications for Cablevision’s start-up satellite service, VOOM, during which time she spearheaded an award-winning consumer and technology media relations campaign. Park also served as the primary spokesperson for Rainbow DBS during a time of considerable difficulty for the organization.
Prior to Rainbow DBS, Ms. Park served as vice president and senior media strategist for the corporate practice at Ogilvy Public Relations. Before Ogilvy, Bo was the managing director and senior vice president of the corporate issues practice at Weber Shandwick, where she focused on corporate and crisis communications and media relations for a wide range of clients.
Park majored in English Literature at
About MWW Group
MWW Group is one of the nation’s top ten public relations agencies and is known for its results-driven approach to public relations and “Aim High… and Deliver” commitment to client service. For the past four years, MWW Group has been honored with the #1 ranking in the Holmes Report agency client satisfaction survey. MWW Group achieved top rankings in the categories of account leadership, strength of account team, creativity, strategy and planning, and program execution. In 2006, MWW Group was named PR Agency of the Year by The Holmes Report and Mid-size PR Firm of the Year by PR News, in recognition of the firm’s growth, strategic account leadership and industry-leading employee retention. MWW Group is part of the Interpublic Group of Companies (NYSE: IPG).
SOURCE MWW Group