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EMI and Shock Choose Play MPE(R) to Distribute Music Digitally to Radio Over the Internet in Australia

Posted on: Wednesday, 14 January 2009, 23:05 CST

SYDNEY, Australia, Jan. 15 /PRNewswire/ -- The Shooting Star Picture Company's D-Star division has welcomed in 2009 with the announcement that EMI Music and Shock Entertainment Group have joined Universal Music Australia and Warner Music Australia in utilising Destiny Media's (OTC Bulletin Board: DSNY) Play MPE(R) system as the solution of choice for the distribution of promotional music to radio and other media in Australia.

The agreement gives media a single destination for almost all of their promotional music needs, allowing record companies to securely send singles, albums and other promotional assets digitally in CD quality without cumbersome DRM to close to 1000 registered Australian media users.

"With this announcement, the Australian music industry's choice is final. Play MPE(R) is the new industry standard in Australia for the delivery of promotional music, joining its market leader position in other parts of the world," said Peter Skillman, Shooting Star Picture Company CEO. "With this is a commitment from us to continue to provide the best user experience possible for media. D-Star is about ensuring we listen to both our media partners and our clients and we will continue to evolve throughout 2009 with a number of exciting innovations."

"We are excited to be expanding our relationship with the team at D-Star. D-Star digital has been an integral part of our promotional campaigns for video for many years and now with Play MPE(R) for audio delivery, we have a suite of services that will continue to improve our services to media. Radio have consistently praised the system throughout the trials last year and we're glad to be able to utilise this worlds-best-practice technology," said Darryl Bailey, Director of Promotions for EMI Music Australia.

"Shock has been excited to be involved with Play MPE(R) and watch it's growth within the Australian media market," said Shock's Director of Marketing & Media Scot Crawford. "It has provided us with new distribution options and reporting opportunities for our music that previously were inaccessible for a lot of our core promotional needs. It has been great working with this team to develop a system that not only caters to our needs, but the needs of our partners. A big pat on the back to all of us!"

About Shooting Star

Shooting Star (http://www.shootingstar.com.au) was established 16 years ago and is now at the forefront of commercial and television production, post-production and -- with D-Star -- the digital delivery of promotional assets including video via D-Star Digital and audio via Play MPE(R). Shooting Star has also become a major force with its cinema advertising sales arm, Star Media, is pioneering the delivery of high-definition cinema advertising and launching Cinema Live, bringing live events to big screens around Australia.

About Destiny Media

Play MPE(R) is a product of Destiny Software Productions (DSNY-BB). With over 23,000 users and over 100,000 songs from more than 1,000 record labels, including Universal Music Group, EMI Music Group, Sony BMG and Warner Music Group, Destiny's Play MPE(R) system is the most widely used digital distribution system available to the recording and radio industries. Play MPE(R) is a secure distribution system that features state-of-the-art encryption to protect content while delivering high definition audio to users in radio, marketing and media. A powerful promotional tool, Play MPE(R) also allows record companies to distribute video, text and graphics including music videos, CD covers, credits, lyrics, promotions, and other content. More information on Play MPE(R) can be found at http://www.plaympe.com

MEDIA CONTACT: Stephen Green stephen@dstarmpe.com

Safe Harbor Statement:

"Safe Harbor" statement under the Private Securities Litigation Reform Act of 1995: This release contains forward looking statements that are subject to risks and uncertainties, including, but not limited to, the impact of competitive products and pricing, product demand and market acceptance, new product development, reliance on key strategic alliances, availability of raw materials, the regulatory environment, fluctuations in operating results and other risks detailed from time to time in the Company's filings with the Securities and Exchange Commission.

SOURCE Shooting Star

Source: PR Newswire

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