Manning Brothers and Williams Sisters to Compete in Ultimate Sibling Rivalry with a Twist, Lick and Dunk

January 15, 2009

EAST HANOVER, N.J., Jan. 15 /PRNewswire-FirstCall/ — Two of football’s
most famous winning quarterbacks will meet two tennis power players on the
same playing field, as they answer a challenge raised during last year’s U.S.
Open. On Jan. 18, 2009, Peyton and Eli Manning and Venus and Serena Williams,
both sibling members of the Oreo(R) Double Stuf(TM) Racing League, will come
together in their second joint TV commercial to see which pair can twist, lick
and dunk an Oreo Double Stuf cookie and glass of milk the fastest. The ad will
air during the NFC Conference Championship game.

The Mannings helped launch the Oreo Double Stuf Racing League, or “DSRL,”
in January 2008 and were joined by the Williams sisters in August. Since then,
both sides have been practicing their “stuf” in anticipation of the “Ultimate
Sibling Rivalry.”

“While we may have different athletic talents, one thing Peyton and I have
in common with Venus and Serena Williams is our love for Oreo cookies and the
fun, fond memories we’ve had since we were all kids,” said Eli Manning. “And
while we’ve long admired the Williams sisters’ talent on the tennis court, we
have experience on our side and expect to out-lick them when we take them on.”

“We may be the rookies, but when Serena and I play together, we typically
win together. We had a good start to our DSRL career and look forward to
twisting, licking and dunking our way to victory over the Manning brothers,”
said Venus Williams.

Lick and Win

No matter which pair claims victory in the rivalry “showdown,” every DSRL
fan has a chance to be a winner! Visitors to http://www.dsrl.com can enter
for a chance to win a trip to Florida where they’ll be coached by the “DSRL
pros” later this year. Ten people (divided into two 5-person teams)(1) will
get to flex their twisting, licking and dunking skills and join Peyton, Eli,
Venus and Serena as members of a “Manning” or “Williams” team before competing
together in a live lick-off. A $10,000 grand prize will be divided evenly
between the winning team members.

Getting In On the Action

The DSRL is a different way to enjoy the classic Oreo cookie and milk
ritual. All you need is an Oreo Double Stuf cookie, a glass of milk and a
little friendly competition. To start, each person twists their cookie open
and licks off all the creme. Then, each person shows their cookie to their
opponent, dunks it, eats it and drinks the glass of milk. The first to finish

To join the Mannings and Williams as official DSRL members, visit
http://www.dsrl.com to register. You can also check out behind-the-scenes
footage from the ad the siblings shot together last year.

A Timeless Tradition

With its “twisting, licking and dunking” ritual, “Oreo and Milk” is a
classic combination that has brought families and friends together for more
than 95 years. For more information on the Oreo Double Stuf Racing League or
to see the official sweepstakes rules, visit http://www.dsrl.com.

About Kraft Foods

Kraft Foods (http://www.kraft.com) is the world’s second largest food
company with annual revenues of approximately $40 billion and sales in more
than 150 countries. For more than a century, we’ve been inspired by consumers
to deliver delicious foods that fit the way they live. From American brand
icons like Kraft cheeses, dinners and dressings, Maxwell House coffees and

Oscar Mayer meats, to global powerhouse brands like Oreo and LU biscuits,
Philadelphia cream cheeses, Jacobs and Carte Noire coffees, Tang powdered
beverages and Milka, Cote d’Or, Lacta and Toblerone chocolates, we’re proud
that our brands deliver millions of smiles a day. Kraft Foods (NYSE: KFT) is
a member of the Dow Jones Industrial Average, Standard & Poor’s 500, the Dow
Jones Sustainability Index and Ethibel Sustainability Index.

(1) Five finalists will be selected from entries from either online and

specially marked packages of OREO DOUBLE STUF cookies, and five from

select local markets

SOURCE Kraft Foods

Source: newswire

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