L’Oreal Paris presented the L’Oreal Paris Women of Worth Vision Award at the 2009 Sundance Film Festival

Limited Edition Women of Worth Award on Auction for Charity

PARK CITY, Utah, Jan. 19 /PRNewswire/ — L’Oreal Paris presented the third annual L’Oreal Paris Women of Worth Vision Award to sisters Emily and Sarah Kunstler, Directors of William Kunstler: Disturbing the Universe, at a star-studded celebration hosted by Entertainment Weekly at the 2009 Sundance Film Festival.

As one of the Sundance Film Festival’s sponsors, the L’Oreal Paris Women of Worth Vision Award was created to honor a female filmmaker whose work reflects the spirit of L’Oreal’s Women of Worth initiative, a grassroots program that recognizes women from around the country who serve their communities, inspire others by example and have an innate sense of social responsibility and act on it.

“The four simple words — ‘Because I’m Worth It’ — are a galvanizing and unifying force for the L’Oreal Paris community,” says Karen Fondu, president, L’Oreal Paris. “The Women of Worth initiative brings this message to life, and now we’re thrilled to be able to extend it even further, recognizing female filmmakers whose visions echo this vital program’s ideals.”

“We are delighted to partner with L’Oreal Paris on this wonderful initiative,” said Scott Donaton, Publisher of Entertainment Weekly. “Entertainment Weekly is all about shining a light on great performances and celebrating the industry we cover and we are thrilled to be a part of a program that honors the talents of female filmmakers.”

The award was presented to Directors Emily and Sarah Kunstler by the first L’Oreal Paris Women of Worth Vision Award winner, filmmaker Cherien Dabis, who is celebrating the premier of her film, Amreeka at this year’s Sundance Film Festival. The winners received a $15,000 cash prize and a limited edition L’Oreal Paris 2009 Women of Worth Compact Designed by Carelle. One limited edition compact is up for auction at www.ebay.com/lorealparis through January 24, 2009, with 100% of the proceeds to benefit The Ovarian Cancer Research Fund.

About L’Oreal Paris:

The L’Oreal Paris Brand Division of L’Oreal USA, Inc. is a total beauty care company that combines the latest in technology with the highest in quality for the ultimate in luxury beauty at mass. The L’Oreal Paris brand encompasses the four major beauty categories – haircolor, haircare, skincare and cosmetics. For more information on L’Oreal Paris and its brands, and to get comprehensive, personalized beauty information from the experts, visit www.lorealparis.com.

About Women of Worth:

The Women of Worth initiative is inspired by L’Oreal Paris’ iconic signature phrase, “Because I’m Worth It” and recognizes the achievements of real women who embody the spirit of the L’Oreal brand – women who possess self-confidence and are committed to distinguishing their lives by making a difference in the lives of others.

In 2008, 10 women were recognized for their work and each received a $5,000 donation on behalf of the charity that they work with. A matching donation was made to The Ovarian Cancer Research Fund, the ten-year charitable partner of L’Oreal Paris. One woman among the 10 was selected as the national honoree by an online vote open to the public and received an additional $25,000 donation in her name to her charity. Since its inception in 2006, 30 women are recognized as Women of Worth. Visit www.womenofworth.com for more information.

    For more information, contact:
    Vijay Lalwani, Brand Building Communications, vlalwani@brandbuildingla.com

SOURCE L’Oreal Paris