New Ad Integrator Ensures “Airline Seats” are Available
– Adtoma Launches End-to-End Solution, Fusion, for Online Media
Publishers and Networks
Online advertising management firm Adtoma (http://www.adtoma.com)
announced today the launch of Fusion, an ad management solution that
integrates ad serving, C.R.M., sales and inventory management. Fusion
represents Adtoma’s core product offering, a veritable one-stop shop for
media management.
“Fusion is the most comprehensive and intuitive product on the market,”
says
interconnected. With other systems, a sales person, for instance, might not
have a current understanding of what inventory is available because the
inventory system is not integrated with the sales proposal system. An
appropriate analogy is airline websites: If a consumer searches for several
criteria, such as destination, dates and other preferences, only to find that
the seats are no longer available, that consumer will become frustrated and
possibly visit a competing website. The same principle applies to ad
management. Fusion is fully-integrated and streamlined, providing a
real-time, bird’s eye view of the entire media supply chain.”
Fusion Overview:
- Consolidation: One central system for proposals, orders and campaigns.
All data is consolidated, obviating the need for spreadsheets.
- Structured workflow: Intuitive proposal generations reduce
administrative tasks for sales and ad operations. Cutting non-necessary
workflow, such as multiple data entry, saves time.
- Sales-enabled: Direct access to inventory for sales converts
order-takers into revenue-builders.
“Efficiency is king in today’s online ad operations,” says Chief Business
Development Officer
teams have the full picture while ad operations can focus on making the
campaigns work – this is what Fusion is all about.”
The typical set up at a media owner usually consists of a C.R.M. tool
such as Salesforce, a workflow tool such as Solbright or Fivia, and an ad
serving tool like Doubleclick’s DART or Adtech’s Helios. The integration of
those solutions is limited by the bottleneck of interfaces. In most cases
multiple data entry is needed and spreadsheets are manually maintained to
keep the overview. Data is never available complete or in real time.
With Adtoma Fusion all of these aspects are fully and seamlessly
integrated, all working against one set of data. This not only avoids
multiple data entry and the limiting factors of interfaces between systems,
but also greatly limits the risk of human failure and the onerous upkeep of
spreadsheets. Working against one set of data in real-time allows each team
to have an instant, complete overview of what is going on, dramatically
increasing efficiency. As a result, sales teams can move towards pro-active
sales rather than order taking, thereby increasing potential revenues.
Adtoma launched this next-generation product in order to support the
company’s aggressive business development roadmap.
served as ADTECH U.S.’s Managing Director, was recently tapped for his
extensive business development experience. The company plans to announce
several expansion updates over the coming weeks.
For more information on Fusion or Adtoma, please visit
http://www.adtoma.com
About Adtoma
Adtoma is an online advertising and media management company based in
currently expanding into
product offering is Fusion – a powerful software solution that integrates and
streamlines the entire media supply chain, from C.R.M. to proposal and sales
management to advertising operations, resulting in a dramatic increase in
efficiency and reliability. Fusion is the most comprehensive and intuitive
application on the market. Adtoma’s clients are some of the world’s leading
media companies, including Bonnier Publications and IDG.
Contact:
Pablo Andreu
5W Public Relations
pandreu@5wpr.com
+1-212-584-4281
SOURCE Adtoma AB