Longhorn Moist Snuff Teams with Kevin Harvick Inc. for the 2009 Season

CHARLOTTE, N.C., Jan. 20 /PRNewswire/ — Swedish Match North America and Kevin Harvick Inc. (KHI) announced today that Longhorn, the fastest growing moist snuff in the country*, will be the primary sponsor of the No. 33 Chevrolet Silverado driven by three-time NASCAR Camping World Truck Series (NCWTS) champion Ron Hornaday. The Longhorn colors will be featured on No. 33 for 10 of the 25 race events in 2009.

(Photo: http://www.newscom.com/cgi-bin/prnh/20090120/PH60383 )

“This is an exciting partnership for us,” said Charlie Kivett, Brand Manager for Longhorn. “NASCAR events are some of the highest attended sporting events in the U.S. NASCAR fans are also very responsive to NASCAR sponsors and we see this as a wonderful opportunity to acquaint them with the Longhorn brand.”

Not only will Longhorn sponsor KHI’s three-time Truck Series champion, they will also adorn the No. 4 Chevrolet Silverado with KHI co-owner and two-time NASCAR Nationwide Series champion Kevin Harvick behind the wheel. Longhorn will serve as primary sponsor for Harvick at Phoenix International Raceway (PIR) November 13. Harvick, who won his first and most recent Truck Series race at PIR, is excited about the new partnership opportunity.

“We are looking forward to forging a new partnership with Swedish Match and Longhorn,” said Kevin Harvick, KHI co-owner. “We see Longhorn, KHI and the Truck Series as a good combination. We think this is a good fit for everyone and we are excited about the possibilities in 2009.”

The NCWTS season kicks off February 13, 2009 at Daytona (Fla.) International Speedway.

              Ron Hornaday No. 33
            Longhorn Racing Chevrolet
                  Silverado

    February 13                Daytona
    March 28                   Martinsville
    May 15                     Charlotte
    June 5                     Texas
    June 27                    Memphis
    July 18                    Kentucky
    August 1                   Nashville
    September 5                Iowa
    September 12               Gateway
    November 20                Homestead

ABOUT SWEDISH MATCH:

Swedish Match is a global Group of companies with a broad assortment of market leading brands in smokeless tobacco, cigars and pipe tobacco, matches and lighters. Some of our well known brands include Red Man, Timber Wolf, Longhorn, Macanudo, Partagas, Cohiba and Borkum Riff. Swedish Match North America is headquartered in Richmond, VA, with manufacturing facilities in Owensboro, KY, Dothan, ALA, and the Dominican Republic. For more information visit the website at www.SwedishMatch.com

*Longhorn had a category growth of 33% over the past two years vs. 20% and 21% for its competitors. (Nielsen data, 2007-2008).

ABOUT KEVIN HARVICK INC.

Kevin Harvick Inc. (KHI), established in 2001, is a 70,000 sq. ft. facility located in Kernersville, N.C. KHI houses two full-time Truck Series teams, including the 2007 series champions, the No. 33 Chevrolet Silverado driven by three-time Truck Series champion Ron Hornaday and the No. 4 KHI All-Stars Chevrolet Silverado driven by Ricky Carmichael and a variety of NASCAR Sprint Cup stars. KHI is also home to the No. 33 Chevrolet Impala competing full-time in the Nationwide Series, with drivers Kevin Harvick (a two-time Nationwide Series champion), Hornaday and Cale Gale. The 2009 season marks KHI’s sixth year of full-time competition in NASCAR’s elite divisions. Visit www.kevinharvickinc.com for more information.

SOURCE Swedish Match