Generate Adds Chris Pollack and Will Lowery to Growing Management Division

January 20, 2009

LOS ANGELES, Jan. 20 /PRNewswire/ — Generate (www.generatela.com), the independent production studio and management company, today announced it has hired Chris Pollack and Will Lowery to join its growing management division and diversify its client base.

“Chris and Will are great additions to our management division, which has expanded to eight managers and an office in New York in three years,” said Jordan Levin, CEO of Generate. “Chris and Will’s combined experience representing writers and directors further diversifies our talent roster of screenwriters, producers, filmmakers, actors and comedians, while their understanding of production and working with brands make them natural fits with our model of developing cross-platform entertainment properties.”

Chris Pollack joins Generate from running his own independent management firm. Chris works with a roster of senior television writers, reality producers and feature directors from popular network series including ABC’s Lost and VH-1 celeb-reality hits Flavor of Love and Rock of Love. Previously Chris spent five years in original programming at Showtime. He began his career in advertising, producing national spots for brands including Honda, Acura, Taco Bell, American Century and AM/PM.

As a creative executive and literary manager at Underground Films, Will Lowery managed a list of talented filmmakers and screenwriters behind a series of successful genre projects including the Saw franchise, The Masters of Horror series, House on Haunted Hill for Dark Castle, Last House on the Left for New Line and Like Minds for the Weinstein Company.

Generate Management operates in both Los Angeles and New York and is led by Partners Kara Welker, Dave Rath and Jared Hoffman. The team also includes recently-promoted VP of Talent Andy Corren and managers Anne Hong and Mitchell Parness.

About Generate

Launched in 2006 by leading entertainment executives with diverse experience in television, film, digital and talent management, Generate is the first independent production company and management studio established to develop franchise entertainment properties for the transmedia generation. Generate develops professionally produced, premium content that can migrate from broadband to television, film, publishing and beyond, and creates innovative concepts to integrate into the advertising, technology and entertainment communities. Generate’s talent management arm boasts a large concentration of online talent including actors, comedians, writers, producers and directors. Headquartered in Los Angeles and New York, Generate was recently named by TV Week magazine as a Top Web Video Creator and to the 2008 AlwaysOn OnHollywood 100 as a top private company in digital entertainment and media. The company completed a $6 million Series A round backed by Velocity Interactive Group and MK Capital in March 2008. For more information on Generate visit www.generatela.com.

SOURCE Generate

Source: newswire

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