NonStop Riot Closes Series B Funding from North Venture Partners

January 21, 2009

LOS ANGELES, Jan. 21 /PRNewswire/ — NonStop Riot, a US music branding
agency, has secured an undisclosed round of Series B financing from Oakland,
-based North Venture Partners. The Los Angeles-based firm has worked with a
growing list of brand partners including: Ray-Ban, SanDisk, Loopt, slotMusic,
and Red Bull among others. The funding will ensure NonStop Riot’s continued
ability to propel brands and artists to the mainstream.

NonStop Riot CEO Josh Crick comments, “This round of funding speaks to our
success over the last three years, and North’s support of our growth and
strategic leadership in the music branding space. We’re excited to have North
on our team because of their deep knowledge of music and marketing, their
industry connections, and their track record of transparency with
entrepreneurs. It’s a partnership in the truest sense.”

As marketers’ love affair with music continues to grow, NonStop Riot has
answered their call with brand building strategies and promotional campaigns
that balance tangible metrics with social relevance; no small feat in a
segment often plagued with me-too tactics that can only measured by “cool”.
The mutually beneficial relationship between brands and bands provides a new
revenue stream for labels, a valuable set of exposure opportunities for
artists, and positions the brand as socially-relevant in the consumer’s eyes.

“As more and more lifestyle brands shift away from traditional high cost,
above-the-line marketing tactics, they are looking for innovative and cost-
effective ways to reach and inspire their target. NonStop Riot has ‘cracked
the code’ on how to authentically bring together brands with emerging bands to
create a memorable consumer experience,” explains Alex Bernstein, Managing
Partner, North Venture Partners.

NonStop Riot has also launched a website, FeedingYouMusic.com, that
aggregates new music from 2,000+ sites hourly providing a front row seat to
monitor the bands that are on the cusp of breaking into the mainstream. Bands
first tapped by NonStop Riot have gone on to be featured by brands from Apple
to Heineken, landed their own series on MTV, and provide the nightly
soundtrack for the most popular shows on television.

About NonStop Riot

NonStop Riot is the U.S. music branding agency that brings brands, bands,
and consumers together through the strategic use of music. Its team has built
and managed music strategies for some of the most influential consumer brands
in the US and globally, and they continue to educate the industry at large
through music marketing research. http://www.musicmakesitbetter.com

About North Venture Partners

North is a boutique private equity advisory and consulting firm focused on
accelerating the growth of innovative early stage ventures. By applying a
revolutionary methodology to scoring, evaluating, and selecting new venture
investments, North is making the process of fostering entrepreneurial
innovation more efficient. http://www.dontgosouth.com

SOURCE NonStop Riot

Source: newswire

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