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Tier 1 Mobile Operator in Mainland China Deploys the Mobixell Ad-It(TM) Viral Marketing Solution

Posted on: Wednesday, 21 January 2009, 07:00 CST

CUPERTINO, California, January 21 /PRNewswire/ -- Tier 1 Mobile Operator in mainland China deployed Mobixell Ad-It(TM) viral marketing platform by Mobixell, the mobile multimedia and advertising company. The Ad-It(TM) viral marketing solution is designed to enable the effective viral distribution of multimedia content in person to person communication, over the mobile data network, by encouraging users to forward multimedia messages to friends, whilst effectively mapping the social communities that were revealed. Thus, the Chinese operator is now able to create more targeted, effective campaigns and cultivate loyal 'social leaders' within its network to the benefit of its value added services.

So far, the viral marketing campaigns launched by the Chinese mobile operator, have delivered significantly improved results and a higher ROI on each launched campaign, improving market response ratios by up to six times, compared with non-virally-mapped campaigns. This successful deployment follows close cooperation between Mobixell and one of the largest Chinese solutions providers.

Mobixell Ad-It(TM) viral marketing is an end-to-end solution that enables operators to create, distribute, and report on viral marketing campaigns, both for internal promotions and 3rd party advertisement campaigns.

With Ad-It(TM), operators target campaigns to well-defined user segments, for the benefit of all parties in the ecosystem - consumers, brands, and operators.

Ad-It(TM) facilitates the discovery of social networks and opinion leaders, based on areas of interest and behavioral patterns.

Avichai Levy, EVP Marketing at Mobixell commented, "Thanks to the Mobixell Ad-It(TM) viral Marketing solution, the Chinese Operator can now better segment and target its subscribers to increase the relevancy and effectiveness of each campaign. This increases the campaign ROI, and allows a higher brand-consumer interaction by sending customers well-targeted, relevant and appropriate content and promotions. Behavioral targeting based on actual Social communities is key to successful mobile advertising and, in fact, any ad-funded service."

About Mobixell:

Mobixell Networks provides innovative multimedia and advertising solutions to mobile operators and content providers. Mobixell's solutions focus on enhancing the user experience to increase adoption, encourage customer loyalty, and build on the operators' assets to introduce new revenue streams. Mobixell provides tailored solutions for multimedia processing and adaptation, and multi-channel mobile advertising with over 300 commercial deployments at mobile operators and content players worldwide, including top-tier carriers in five continents. Founded in 2000, Mobixell is a Delaware company with additional offices in the UK, Germany, China, and Israel.

SOURCE Mobixell Networks

Source: PR Newswire

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