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Everything Channel Offers Technology Vendors Creative Multi-Media Marketing Solutions, Assisting Vendors to Increase Revenue with Innovative Offerings

Posted on: Wednesday, 21 January 2009, 08:00 CST

FRAMINGHAM, Mass., Jan. 21 /PRNewswire-FirstCall/ -- Everything Channel, a division of United Business Media and the one-stop-shop for accessing, enabling, managing and accelerating technology sales channels, today announced that it continues to create innovative marketing solutions to help technology marketers increase revenue. According to the "2008 Workplace Survey for Advertising and Marketing Executives" by The Creative Group, a marketing staffing company, "Most marketing executives think their companies don't take enough creative risks when developing marketing and advertising programs." In addition, marketers who tend to be risk-averse in an uncertain economy may profitably try new or unproven promotional strategies to distinguish their brands from the competition.

(Photo: http://www.newscom.com/cgi-bin/prnh/20090121/NY60607 )

Everything Channel offers innovative, integrated marketing solutions that enable vendors to conduct successful awareness and recruitment campaigns across all of its mediums including online (ChannelWeb.com), print (CRN and VARBusiness), and events (XChange, Vision Events and virtual events). Everything Channel can also design and implement custom campaigns that combine any number of mediums including gaming, audio and video Net Seminars; custom websites and newsletters; whitepapers and research that deliver thought-leadership on any technology topic.

Eaton Corporation (eaton.com), a diversified power management company, collaborated with Everything Channel to create a fun, interactive game designed to educate Solution Provider players about its power management solutions. The game, which was fashioned in the theme of a futuristic professional robot wrestling arena and can be found at www.pmfchallenge.com, was designed to keep Solution Providers engaged to learn about power management as they move forward throughout the competition. In addition to the game creation, Everything Channel created and linked within the game a custom white paper that is hosted in the Everything Channel Whitepaper Library, created eye-catching banner advertisements on ChannelWeb.com that introduce the robot characters in the game, developed fun and engaging questions that help players add strength to their game characters while they learn power management terminology, and special sponsorship messages in ChannelWeb.com newsletters inviting qualified leads to visit and play the game.

"We continue to listen to our customers and work closely with them to create innovative solutions to grow and advance their businesses," said Adelaide Reilly, Managing Director, Custom Solutions, Everything Channel. "Our team can create a wide range of integrated campaigns based on the customer's needs, from NetSeminars to live events and white papers to custom publishing -- all of which generate qualified leads. Everything Channel offers a robust portfolio of marketing solutions that are designed to help grow the Channel."

Technology vendors interested in innovative marketing solutions, contact Adelaide Reilly at 508-416-1158 or areilly@everythingchannel.com.

Everything Channel (www.everythingchannel.com, www.channelweb.com)

Everything Channel is the one-stop shop for accessing, enabling, managing and accelerating technology sales channels. From branding and recruiting to marketing and sales, Everything Channel offers technology marketers the unmatched breadth and depth of global brands and market intelligence combined with unparalleled audience loyalty and credibility serving all technology sales channels through an extensive database. Everything Channel provides innovative sales and marketing solutions to arm the sellers of technology with the resources they need to achieve measurable and significant results.

About United Business Media Limited (www.unitedbusinessmedia.com)

United Business Media Limited (UBM) is a global media and marketing services company that informs markets and brings the world's buyers and sellers together at events, online, in print, and with the information they need to do business successfully. UBM serves professional and commercial communities, from IT professionals to doctors, from journalists to jewelry dealers, from farmers to pharmacists around the world. UBM employs more than 6,500 people in more than 30 countries. UBM's businesses operating in the US include CMPMedica, Commonwealth Business Media, Everything Channel, PR Newswire, RISI, TechInsights, TechWeb and Think Services. UBM is listed on the London Stock Exchange (UBM.L) and has a market capitalization of $1.6 billion.

Contact Dan Neel Everything Channel (212) 600-3326 dneel@everythingchannel.com

SOURCE Everything Channel

Source: PR Newswire

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