Former FastChannel Executives Unite to Launch Extreme Reach Inc.

First All-Software, Cross-Media Video Advertising Management Platform fueled with Funds from Village Ventures and Long River Ventures

NEEDHAM, Mass., Jan. 21 /PRNewswire/ – Extreme Reach, Inc. today officially launched to connect and simplify the world of video advertising. Founded by former executives from FastChannel Network, now DGFastChannel, Extreme Reach provides the first all-software platform that cost effectively enables advertisers and agencies to deliver, manage and track their commercial messages across all three screens of video — TV, Web and mobile.

The company is fueled by a Series A round of funding from Village Ventures and Long River Ventures. Funds will support product development, expand the Extreme Reach distribution network and increase worldwide sales and marketing efforts. Extreme Reach executives: John Roland, CEO, Tim Conley, COO, Dan Brackett, CTO, and Vice President of Sales, Patrick Hanavan, have more than 40 years of experience in the advertising industry.

“As online video advertising has evolved over the last few years, we’ve witnessed a slow, yet ever-increasing adoption of TV’s best practices to make the new medium more standardized and scalable,” said John Roland, Extreme Reach CEO. “Now, online video advertising is increasingly adopting the tried and true TV model of pre-roll, mid-roll and post-roll advertising and even using the same commercials as those running on TV. The goal is to offer the breadth and scale of TV with the inherent accountability and measurability of the Internet. Our SaaS video platform simplifies the process for advertisers and agencies managing video campaigns across all media allowing them to overcome the problems created by media fragmentation and a lack of standards.”

Extreme Reach Network

The Extreme Reach video platform consists of highly-specialized software tools that link hundreds of advertisers and agencies with thousands of TV broadcasters and cable providers and tens of thousands of Web and mobile publishers to form the Extreme Reach Network. The company offers the only single-source solution on the market for ad delivery and ad streaming to simplify the process of managing video advertising assets across several mediums.

“We believe in the Extreme Reach team who has a proven history of building and selling a leading company in the marketplace,” said Michael Barach, General Partner at Village Ventures. “They are working from a successful foundation with first hand knowledge and insight into the innovation needed to take the business to the next level and dramatically improve the industry.”

Tripp Peake, managing partner at Long River Ventures added, “What also excited us about this investment is the strong relationships that they bring to the business from day one. They are a committed group of executives who have built a solution unlike any on the market to dramatically reduce the cost and improve the efficiency of video advertising campaign management.”

About Village Ventures

Village Ventures is a seed and early stage venture capital firm focusing on three primary sectors: consumer media and retail, health care and financial services. Our strategy is to partner with leading entrepreneurs creating innovative products and solving complicated problems in those industries.

About Long River Ventures

Long River Ventures is a seed and early stage venture capital fund investing in IT, healthcare, and other technology sectors. Long River Ventures manages approximately $40 million and is operating out of its second fund, Long River Ventures II. Long River investments have included Optasite (acquired by SBA Communications), Medical Metrx Systems (acquired by AIG), Profile Systems (acquired by Comergent technologies), and Protedyne (acquired by LabCore).

About Extreme Reach

Extreme Reach provides a video advertising management platform that connects advertisers and agencies with thousands of media destinations and enables them to manage, deliver and track their campaigns across all three screens of video (TV, web, mobile). The Extreme Reach SaaS platform is the only hybrid, all-software solution that leverages state-of-the-art technology to provide powerful ad streaming and ad delivery capabilities. Extreme Reach is a privately held, venture backed company led by an experienced team of executives from the traditional and Interactive media industries. Company headquarters are located in Needham Mass., with offices in New York and Louisville, Ky. For more information, visit them on the Web at www.extremereach.com

SOURCE Extreme Reach, Inc.