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Search Marketing Agency, IMPAQT, 'Laser-Focused on Applying Analytics'

Posted on: Wednesday, 21 January 2009, 16:10 CST

IMPAQT scores highest of Strong Performers due to its analytics-based approach and emphasis on customer partnership

PITTSBURGH, Jan. 21 /PRNewswire/ -- IMPAQT's analytics prowess was recognized in a newly-released report by Forrester Research, Inc., The Forrester Wave(TM): US Search Marketing Agencies, Q1 2009. IMPAQT also earned the highest possible score for the quality of its client references, who indicated that they consider the firm "a partner that provides a personal touch not typical of other agency relationships."

Responsiveness to clients has earned the Pittsburgh-based firm nationwide notoriety for client attention and care. The Forrester Wave(TM) evaluated seven top U.S. Search marketing agencies against 72 criteria. The report focused exclusively on vendors offering both SEO and SEM solutions to more than 40% of enterprise-level clients ($1 billion in revenue). IMPAQT was cited as a Strong Performer in the Forrester Wave(TM). You can access the report at www.impact.com.

The report also noted IMPAQT's "analytics prowess," a skill which helped the company to earn the highest score for its product road map.

As Search Marketing has grown in sophistication, marketers who see its value are using it to complement - or lead - other traditionally-used marketing strategies. This has led to increased demand in understanding the effect and influence of Search Marketing on other media, an area for which IMPAQT has invested.

"IMPAQT's reporting environment is easily integrated and can evaluate and forecast search's affect on other media behaviors," according to the report. "Data-driven marketers, like retailers or financial services firms...will find tremendous value in this agency's ability to determine Search's influence on other media and on multi-channel transactions."

A unique angle that IMPAQT brings to the Search industry is its decision to specialize in Search while other online marketing agencies have chosen to generalize. Seen as a competitive advantage, this business model gives IMPAQT its ability to partner with other ad agencies, interactive firms and specialist groups who each bring their own expertise to the table.

The Forrester Research, Inc., report noted this approach in their report and commented, "Still deliberately contrary to larger competitors who dally in other interactive media, IMPAQT is laser-focused on applying analytics to improve paid and natural search results."

IMPAQT also earned the highest score in these categories: Campaign planning, Keyword development and growth, Bid Optimization, Web Results Monitoring, Vertical Strategy, and the Strength of its management team.

"It's good to see we scored well in areas that will not only matter to the future of this $18 billion dollar industry, but will be game-changers to Search," said IMPAQT CEO Richard Hagerty. "The ability to collect and integrate complex sets of data simply tell the story of Search's role and influence on consumer behavior; and bring the most return to any marketer's investment is the future of Search."

About IMPAQT:

IMPAQT is a privately-held Search Marketing agency helping Fortune 1,000 marketers gain revenue, branding, awareness and top Internet rankings through Search-based Paid Placement campaigns and Organic Web site optimization.

IMPAQT's customized client consulting, coupled with powerful analytics tools and analysis, has catapulted it to the top tier of Search Marketing agencies worldwide. IMPAQT manages millions of keywords for more than 100 brands and has managed more than 500 campaigns since its launch in 1999. IMPAQT has doubled its annual growth rate over the last three years, ranking as one of Inc. Magazine's fastest growing companies. Please visit www.IMPAQT.com for more information.

SOURCE IMPAQT; IMPAQT INC

Source: PR Newswire

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