Amplify Sports and Entertainment Retained by United States Tennis Association as Sponsorship Sales Agency for Community Tennis Division
Posted on: Thursday, 22 January 2009, 09:35 CST
Amplify to Drive Partnerships around Community Tennis Initiatives for World's Largest Tennis Organization
Amplify will serve as the sales agency, helping to procure new partnerships with leading companies for the USTA's nationally based grassroots programs and initiatives. Community Tennis strives to make the game accessible to everyone through a wide range of programs designed to help people learn, play and benefit from the many health and social benefits of tennis.
"Amplify Sports and Entertainment has a proven record in sponsorship sales. We are excited to be teaming up with them to build compelling marketing partnerships around our grassroots programming and initiatives," said
"The USTA is recognized as the most prominent leader and developer of the sport of tennis, with thousands of volunteers, members and professionals nationwide. This partnership will broaden our growing property division portfolio and we are thrilled to promote the organization's Community Tennis initiative," said
Amplify Sports and Entertainment's Properties division will work directly with the New-York/
About The
The USTA is the national governing body for the sport of tennis in the U.S. and the leader in promoting and developing the growth of tennis at every level -- from local communities to the highest level of the professional game. A not-for-profit organization with 725,000 members, it invests 100% of its proceeds in growing the game. It owns and operates the US Open, the highest attended annual sporting event in the world, and launched the Olympus US Open Series linking 10 summer tournaments to the US Open. In addition, it owns the 94 Pro Circuit events throughout the U.S., and selects the teams for the Davis Cup, Fed Cup, Olympic and Paralympic Games. The USTA philanthropic entity, USTA Serves, provides grants and scholarships and through tennis, helps underserved youth and people with disabilities to improve academics, build character and strive for excellence. For more information on the USTA, log on to usta.com.
About Amplify Sports and Entertainment, LLC
Amplify Sports and Entertainment, LLC specializes in maximizing clients' investments in sports, lifestyle and entertainment sponsorship. Through strategic insight, Amplify builds brands by customizing compelling, relevant and memorable marketing programs that drive sales by establishing a deeper, more emotional bond with target consumers. Proprietary tools, the Sponsorship Snapshot(TM) and the Sponsorship Amplifier(TM), offer the industry the most comprehensive resources for evaluating return on sponsorship marketing investments. Clients include: ABSOLUT(R) VODKA, Allergan, Inc., BCA (
SOURCE Amplify Sports and Entertainment, LLC
Source: PR Newswire
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