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Legal Marketing Quotes Contest Raises Money for Cancer Research

Posted on: Friday, 23 January 2009, 10:39 CST

TORRANCE, Calif., Jan. 23 /PRNewswire/ -- The first annual "Lawyers' Marketing Quotes" contest -- http://www.closersgroup.com/about/submit-quotes/ -- sponsored by the Closers Group LLC, was won by John Neidecker of Steptoe & Johnson. A contribution in his name was made to the Children's Cancer Research Fund.

Mr. Neidecker's entry was a quote from a senior partner at another firm, "I don't like what I'm hearing; it's beginning to feel as though this is a business."

Allan Colman, CEO of the Closers Group, has been collecting comments about law firm marketing he has heard directly from in-house counsel and outside lawyers for more than 20 years. In the last 18 months, he has had many converted to cartoons featured in the Closers REDZONE, a monthly electronic newsletter.

Quotes regarding attorney marketing have included:

"Honestly, I don't know how to begin"; "I'm going to start hiring plaintiff attorneys who are successful against large companies like ours -- they are winners!" and "Most law firms are really dumb. I'm looking for a law firm that understands my business."

To learn more about the law firm business development services provided by the Closers Group, go to:

http://www.closersgroup.com or contact acolman@closersgroup.com.

They may also be viewed at http://www.youtube.com/theclosersgroup.

SOURCE Closers Group LLC

Source: PR Newswire

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