The Cradle and Pregnancy Magazine Forge Strategic Partnership

January 27, 2009

Leading Social Community & Niche Parenting Lifestyle Site Teams Up with Top Expectancy Magazine

LOS ANGELES, Jan. 27 /PRNewswire/ — The Cradle (www.thecradle.com), the first-of-its-kind social community and lifestyle destination focused solely on expectant and new moms, announced today that it is joining forces with Pregnancy magazine, the industry leading monthly magazine for pregnant women and new mothers. This strategic partnership brings together two premier media properties in this rapidly expanding market for a relationship that includes content-sharing and advertising representation.

The Cradle will provide Pregnancy magazine and its online property, Pregnancy360.com, with a strong foothold in the rapidly growing online parenting space, while Pregnancy will give The Cradle visibility and brand exposure in its hard copy publication that reaches more than 1 million monthly readers. The two properties will also develop joint consumer promotions, and a Pregnancy-moderated discussion group will live within The Cradle’s active online community of new and expectant moms. Lastly, Pregnancy will enhance its own advertising offerings by including The Cradle in their ad sales efforts, thus bolstering each property’s overall reach, revenue generation opportunities and marketing appeal.

This alliance underscores the rapidly growing pregnancy and new parenting category and highlights The Cradle’s strong niche market position. In just 12 months since The Cradle launched, their booming social community has carved out a strong place in the industry by focusing specifically on expectant and new moms’ first year with baby.

Amidst the current baby boom, with more than 4.3 million new babies born in 2007, The Cradle has successfully built a ‘home base’ for this group of expectant and new moms craving relatable and compelling lifestyle information, resources, and community tools to help them adjust to, and enjoy, this life chapter.

“It has been exciting to watch The Cradle’s growth over the past year and see our users take advantage of the content and tools that we offer. Partnering with Pregnancy will allow us to introduce a new audience to our offerings and align ourselves with a brand that shares our vision for this market,” stated Hilary Zalon, Founder and President of The Cradle.

Today’s announcement will expand consumer reach and enhance advertising appeal for both properties and represents a defining example of the ongoing marriages between leading offline and online properties.

Pregnancy was seeking a strong partner in the fast-growing online new parenting space,” said Stacey Levy, vice-president, Publishing Director of publishing for Future US, the parent company of Pregnancy. “We’ve experienced our own recent growth with the rebranding of our print magazine and online property, Pregnancy360.com, and the launch of our digital magazine, and the timing was perfect to partner with The Cradle. We’re excited to be working with them in what is destined to be a new parenting powerhouse relationship.”

The Cradle has drawn widespread industry accolades since its launch in January 2008, including: Official Honoree of the 2008 Webby Awards; Silver Winner of the 2008 W3 Awards; 2008 WebAward for Outstanding Achievement in Website Development, and selection as one of the ‘Best Parenting Web Sites’ by Real Simple magazine.

About Us

The Cradle (www.thecradle.com) is a social community and lifestyle destination for expectant and new moms. Through fresh and relevant content, personalized features and local market tools, and an engaging social networking community, The Cradle offers a central place where those who ‘need to know’ can connect with those ‘in the know,’. Stylish, smart, and relatable, The Cradle is today’s resource for the journey from pregnancy to new parenthood.

SOURCE The Cradle

Source: newswire

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