The Cradle and Pregnancy Magazine Forge Strategic Partnership
Leading Social Community & Niche Parenting Lifestyle Site Teams Up with Top Expectancy Magazine
The Cradle will provide Pregnancy magazine and its online property, Pregnancy360.com, with a strong foothold in the rapidly growing online parenting space, while Pregnancy will give The Cradle visibility and brand exposure in its hard copy publication that reaches more than 1 million monthly readers. The two properties will also develop joint consumer promotions, and a Pregnancy-moderated discussion group will live within The Cradle’s active online community of new and expectant moms. Lastly, Pregnancy will enhance its own advertising offerings by including The Cradle in their ad sales efforts, thus bolstering each property’s overall reach, revenue generation opportunities and marketing appeal.
This alliance underscores the rapidly growing pregnancy and new parenting category and highlights The Cradle’s strong niche market position. In just 12 months since The Cradle launched, their booming social community has carved out a strong place in the industry by focusing specifically on expectant and new moms’ first year with baby.
Amidst the current baby boom, with more than 4.3 million new babies born in 2007, The Cradle has successfully built a ‘home base’ for this group of expectant and new moms craving relatable and compelling lifestyle information, resources, and community tools to help them adjust to, and enjoy, this life chapter.
“It has been exciting to watch The Cradle’s growth over the past year and see our users take advantage of the content and tools that we offer. Partnering with Pregnancy will allow us to introduce a new audience to our offerings and align ourselves with a brand that shares our vision for this market,” stated
Today’s announcement will expand consumer reach and enhance advertising appeal for both properties and represents a defining example of the ongoing marriages between leading offline and online properties.
“Pregnancy was seeking a strong partner in the fast-growing online new parenting space,” said
The Cradle has drawn widespread industry accolades since its launch in
The Cradle (www.thecradle.com) is a social community and lifestyle destination for expectant and new moms. Through fresh and relevant content, personalized features and local market tools, and an engaging social networking community, The Cradle offers a central place where those who ‘need to know’ can connect with those ‘in the know,’. Stylish, smart, and relatable, The Cradle is today’s resource for the journey from pregnancy to new parenthood.
SOURCE The Cradle