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ProLink Launches Next Generation Operating System, ‘ProLink Touch’

January 27, 2009

Golf Industry’s First ‘Touch’ Screen GPS on Carts Loaded with New Player, Management and Advertising Features

CHANDLER, Ariz., Jan. 27 /PRNewswire-FirstCall/ — ProLink Solutions – a wholly-owned subsidiary of ProLink Holdings Corp. (OTC Bulletin Board: PLKH) and the world’s leading provider of Global Positioning Satellite (“GPS”) golf-course management systems and digital out-of-home, on-course advertising – has introduced its revolutionary, next generation “ProLink Touch” GPS system to enhance golfers’ experiences and course operators’ effectiveness.

ProLink Touch is the golf industry’s first cart-mounted “touch” screen GPS system. As the most high-tech, user-friendly and feature-packed offering on the market, ProLink Touch is presented on sleek and slender, 10.4-inch, high-resolution color screens.

Golfers, via the touch of ultra-bright screens, access richly detailed flyover views of each hole from any location to assist their shot-making. In addition, the system’s enhanced scoring functions will automatically calculate side bets such as “Nassau” and “Skins” to alleviate score discrepancies.

For courses’ bottom lines, ProLink Touch’s expansive memory stores up to 7,500 ads, generating incremental revenue through a larger sales inventory. Designed with a new, proprietary custom interface, ProLink Touch delivers lightning-fast cart-to-clubhouse communication for all purposes including two-way communications, golfer safety, food-and-beverage orders and pace-of-play alerts.

Advertisers benefit from ProLink Touch, as the system accommodates various ad shapes and sizes while rotating spots continually. This gives advertisers greater flexibility and a wider range of pricing options. Additional playing functions encourage more frequent golfer interaction with the screen, increasing ad impressions. Video features and advertising will be standard on the system, without disturbing the playing environment. ProLink Touch’s fully interactive data collection screen allows for personalized scorecards, handicapping and data mining functions.

The ProLink Touch GPS system enhances accuracy and is equipped with Wi-Fi, RF (radio frequency) and RFID (radio-frequency identification) technology to speed communication between the clubhouse and players. RFID allows for quick and easy golfer interaction with the screen and enables ProLink to integrate future functions requiring secure data transmissions such as point-of-sale benefits.

“ProLink Touch is the golf industry’s next generation product, available today,” said Lawrence D. Bain, CEO of ProLink Solutions. “In developing ProLink Touch, we used suggestions from our golf-course partners, advertising clients and industry experts. The result is the most advanced GPS course and management system on the market, delighting golfers and managers with sharp graphics, new features and ease of operation.

“Under the direction of Gerard Johnson, ProLink’s Senior Vice President of Operations, and with further assistance from our design team in Europe and our in-house engineers, ProLink has once again set a new standard for golf GPS. Furthermore, this system was designed to take full advantage of forward-thinking manufacturing efficiencies which will provide enhancements to our operating results in 2009 and beyond.”

Added Danny Lam, ProLink President: “With ProLink Touch, along with our ProStar and GameStar models, we now provide a full product line at every price point needed in the golf industry worldwide. From value-oriented properties to the finest resorts in the world, every golf course can employ a cart-mounted GPS system and earn immediate financial benefits while providing a dynamic playing experience.

“ProLink Touch crystallizes the economic model which overwhelmingly supports the golf course professional’s decision to invest in the ProLink GPS system. In today’s environment, the operator has a responsibility to provide every amenity to the golfer while simultaneously boosting returns to the course owner. Of course, ProLink will continue to provide industry-leading service and support to all customers, no matter which system they own or purchase.”

As with all ProLink products, ProLink Touch’s vibrant hole graphics let golfers pinpoint distances, locate hazards, navigate layouts and order menu items. From the pro shop, management uses ProLink to monitor cart fleets and optimize overall operations from fully integrated, Windows-based workstations. The precise locations of carts, color-coded pace-of-play status, cart-battery levels and wear-and-tear indicators are continuously displayed. Courses engaging with ProLink report pace-of-play improvements of up to 30 minutes per round, adding four rounds daily.

ProLink is the world’s most widely used golf cart-based GPS system and is featured at past Ryder Cup hosts the K Club and Valderrama, and world-class resorts Four Seasons Hualalai, Amelia Island Plantation, the Arizona Biltmore and more. In 2008, the prestigious Poipu Bay (Hawaii), Dancing Rabbit (Mississippi), Sycuan Resort (California) and others installed ProLink GPS or renewed their leases.

About ProLink

ProLink Solutions with over 700 courses, is the world’s leading provider of GPS golf course management systems and revenue-generating on-course advertising. The company’s core philosophy is being a “Trusted Partner” to its golf-course customers. From enhancing golfers’ overall experiences and improving pace-of-play, to increasing current revenue streams and creating new profit centers for golf courses, ProLink products and services have captured markets both nationally and globally

For more information about ProLink: www.goprolink.com, 480.753.2337, info@goprolink.com.

    MEDIA CONTACT:
    Daniel Mitchell
    Buffalo Communications
    253.312.4536
    dmitchell@billycaspergolf.com

    INVESTOR RELATIONS:
    CEOcast, Inc.
    Gary Nash
    212.732.4300
    gnash@ceocast.com

SOURCE ProLink Holdings Corp.


Source: newswire



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