MWW Group Launches Social Media Monitoring Service – D.insight – To Be Powered by Radian6

Service captures dialogue across the social web, permitting intelligent feedback in real time

NEW YORK, Jan. 27 /PRNewswire/ – MWW Group (www.mww.com), one of the nation’s top ten public relations firms, announced today that it has launched D.insight, a social media monitoring service, which will be powered by the Radian6 platform. D.insight is a service offered by MWW Group’s DialogueMedia practice. It enables monitoring and analysis of dialogue across the social web, giving users access to real-time conversations on any chosen topic and insight about how to join and influence those discussions.

MWW Group was among the first agencies in the PR industry to establish a practice area dedicated to digital media communications strategy. The DialogueMedia practice is headed by Saurabh Wahi and currently works with clients such as Samsung, Nikon, Advanta and Deloitte, among others.

“Blogs, discussion groups, social media and other online properties play a powerful role in shaping the way consumers think about products and brands,” said Michael W. Kempner, president and CEO of MWW Group. “D.insight lets MWW Group clients access that dialogue, learn from it and participate in it. The Radian6 platform will help our experts push past traditional media metrics like impressions and delve deeper into specialized metrics that measure online engagement, sentiment, and quality of dialogue.”

Radian6′s social media monitoring platform gathers real-time-as-discovered information from across the social web, including blogs, video sharing sites, boards and forums including LinkedIn Answers, and emerging media such as FriendFeed and Twitter.

“The Radian6 solution will help MWW Group conduct regular monitoring and analysis of all forms of social media in order to keep a keen eye on issues and opportunities currently being discussed across the social web,” said Marcel LeBrun, chief executive officer at Radian6. “Armed with this knowledge, MWW will be able to help their clients better interact and engage with their customers online.”

About MWW Group

MWW Group is one of the nation’s top ten public relations agencies and is known for its results-driven approach to public relations and “Aim High… and Deliver” commitment to client service. For the past four years, MWW Group has been honored with the #1 ranking in the Holmes Report agency client satisfaction survey. MWW Group achieved top rankings in the categories of account leadership, strength of account team, creativity, strategy and planning, and program execution. In 2006, MWW Group was named PR Agency of the Year by The Holmes Report and Mid-size PR Firm of the Year by PR News, in recognition of the firm’s growth, strategic account leadership and industry-leading employee retention. MWW Group is part of the Interpublic Group of Companies (NYSE: IPG).

About Radian6 Technologies Inc.

Radian6 provides the social media monitoring platform for marketing, communications and customer support professionals. The company’s flexible dashboard enables monitoring all forms of social media with results appearing in real-time as discovered. Various analysis widgets give users the ability to uncover the top influencers as well as which conversations are having an impact online. Visit www.radian6.com for more information.

SOURCE MWW Group