Anthem Blue Cross and Blue Shield to Serve as Title Sponsor for Three Race Events in Northeastern Wisconsin
today that Anthem Blue Cross and Blue Shield in
title sponsor for three race events in northeastern
High Cliff Triathlon in
and Green Bay Duathlon at Lambeau Field will all bear the Anthem name.
As the title sponsor, Anthem Blue Cross and Blue Shield will be present at
event expositions in each city and will have a strong race day presence.
The partnership with Midwest Sports Events is a continuation of Anthem
Blue Cross and Blue Shield’s work in the community to encourage wellness and
active lifestyles. Anthem Blue Cross and Blue Shield also supports a variety
of community organizations and public health initiatives, such as programs to
promote smoking cessation and encourage health literacy.
“At Anthem Blue Cross and Blue Shield, we’re committed to improving the
lives of the people we serve and the health of our communities,” said
Martenet
energy and excitement of race day show how fun it can be to exercise, and
we’re thrilled to be able to help bring these events to communities throughout
the Fox Valley.”
All participants in the 2009 events will be assured of well organized,
safe and technically sound events. Midwest Sports Events has been the leader
in road race management for over 20 years and continues to see growth in the
fitness movement.
“Midwest Sports Events and Anthem Blue Cross and Blue Shield share the
same goal to impact communities by educating and promoting active healthy
lifestyles through fitness events,” said Midwest Sports Events executive
director
Blue Shield and applaud both their proactive leadership style and longtime
commitment to the people of
The purpose of the events is to get people of all skill levels to exercise
together. Midwest Sports Events encourages all ages to participate by
including kid-sized runs, triathlons and duathlons alongside most of its adult
events. The company also works to keep registration costs affordable so
everyone can partake and enjoy the benefits of exercise.
Midwest Sports Events races benefit local community organizations. In
2008, over 15 different community organizations received marketing and
financial support from race proceeds.
A triathlon consists of swimming, biking and running. In a duathlon
participants first run, then ride a bike and finish the race running. The
Anthem Blue Cross and Blue Shield Race the Lake in
around Lake Winnebago which may be performed on an individual or team basis.
To learn more about the events visit www.midwestsportsevents.com, e-mail
info@midwestsportsevents.com, or call 1-800-429-8044.
About Anthem Blue Cross and Blue Shield in
In
Blue Cross Blue Shield of
Insurance Corporation (“Compcare”), independent licensees of the Blue Cross
Blue Shield Association. (R)ANTHEM is a registered trademark of Anthem
Insurance Companies, Inc. The Blue Cross and Blue Shield names and symbols are
registered marks of the Blue Cross and Blue Shield Association. Additional
information about Anthem Blue Cross and Blue Shield in
at www.anthem.com.
About Midwest Sports Events
Midwest Sports Events is an industry leader in triathlon and road race
management with over 20 years of event production experience. The producer of
many of the largest triathlons in Midwest as well as training programs leading
up to the events, Midwest Sports Events’ mission is to impact communities that
will help individuals create healthy lifestyles. More information about
Midwest Sports Events is available at www.midwestsportsevents.com.
SOURCE Anthem Blue Cross and Blue Shield in