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Ikan Technologies and Qponix Partner to Deliver Integrated Advertising, Couponing and Home Shopping Solutions for Food Retailers and Manufacturers with Widget, Mobile and Home Scanning Technologies

January 28, 2009

STAMFORD, Conn., Jan. 28 /PRNewswire/ — The Ikan Technologies and Qponix combined offering allows food retailers and manufacturers to leverage web widgets, mobile devices and home-based scanners (Ikan) to target their customers while online, “on-the-go” or in their homes. This comprehensive solution adds tremendous customer value with integrated meal planning, recipes, store specials, coupons, auto-generated shopping lists and direct mobile and in-home ordering capabilities while complementing current retailer web solutions.

Ikan recently launched a pilot with the largest online delivery retailer Peapod, a wholly owned subsidiary of international food provider Royal Ahold. Ikan-enabled Peapod customers may scan food items on-the-go to automatically build their shopping cart on http://www.Peapod.com.

The Qponix platform was officially launched in June with Michigan-based Supercenter retailer Meijer showcasing the value of the MealBox widget that is available both online and on smartphones. Qponix has also partnered with the Meredith Corporation to incorporate Meredith’s content in unique meal planning and shopping widgets for their magazines including Better Homes & Gardens. The large publisher audience will further enhance promotional opportunities for food retailers and manufacturers.

“Working with Qponix as a leader in new technologies both for mobile and web applications is a perfect fit for our in-home scanning offering. Our combined multi-platform solution enables retailers and manufacturers to target consumers in their ‘comfort zones’ be it at home or through the retailer’s widget and mobile application,” said Ikan Technologies CEO Gregory J. Ahnert.

“From our initial success with Meijer we know first-hand that consumers prefer to plan and build their shopping lists in a wide variety of ways, drawing on recipes, weekly in-store specials, retailer and manufacturer coupons. We combine all of this information and make it ‘shoppable’ for the first time in portable applications that can be put into context wherever consumers find them most useful. We have recognized the final gap in this planning loop for consumers is simplifying the process inside the consumer home. The Ikan scanner addresses this by permitting consumers to populate their lists at the point of consumption in the home without having to hunt and peck. Our combined ‘scan-to-widget-or-phone’ platform for retailers and manufacturers to target consumers outside the store is unmatched,” said Qponix Founder and President Corbin deRubertis.

About Qponix

Qponix (http://www.qponix.com) provides retailers and consumer goods manufacturers the opportunity to “close the loop” with consumers during the purchase decision with high-value web and mobile applications. Qponix seamlessly integrates promotions and coupons with relevant content and relevant consumer-facing tools, placing the brand prominently and powerfully in customers shopping context.

About Ikan Technologies

Ikan Technologies (http://www.ikan.net) developed the first patented home scanner called the Ikan for direct in-home grocery replenishment. Launched in May 2008, the Ikan is a Wi-Fi based scanning device that allows any consumer to immediately scan discarded items, manage their grocery list and, where available, directly send grocery orders to their local retailer for pick-up or delivery.

    Contact:
    Bill Adam
    press@ikan.net
    press@qponix.com
    Phone: 877-365-4526

This release was issued through eReleases(TM). For more information, visit http://www.ereleases.com.

SOURCE Ikan Technologies


Source: newswire



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