‘Big Brother’ Donates Professional Advertising Services

January 28, 2009

Trajectory Develops Pro Bono Ad Campaign for Big Brothers Big Sisters of America to Aid Recruitment

PHILADELPHIA, Jan. 28 /PRNewswire/ — Eric Brody, President of Trajectory, an integrated brand development and marketing firm in Morristown, NJ, and a Big Brother once himself, partnered with Big Brothers Big Sisters to create a dynamic, multi-media ad campaign to encourage men to get involved and help young boys realize their full potential. Inspired by his own Big Brother experience, Brody volunteered his agency’s marketing expertise to help spread the word about this important program and make a difference in the lives of young children.

“My experience with Big Brothers Big Sisters was unforgettable. It’s truly a remarkable program that gives kids an advantage in life they would not have otherwise had,” said Eric Brody, President of Trajectory. “The power of building that kind of relationship is invaluable for everyone involved, and we are proud to help communicate this important message to the key audiences the Big Brothers Big Sisters organization needs to reach.”

The campaign is an extension of a television campaign created around the theme of “Men in Need.” Trajectory expanded on the concept that cleverly shows how Big Brothers benefit just as much from the program as the children they are impacting. Ads demonstrate how volunteering can be simple yet rewarding, showing Big Brothers doing enjoyable everyday activities with their Little Brothers; a little effort goes a long way in making a lasting, positive impact in a young boy’s life. The Big Brothers Big Sisters program is truly a win-win for everyone involved.

“We knew we could trust the Trajectory team to create an attention-getting and effective print and web banner campaign to help us reach our goal of recruiting more male volunteers,” said Kay Keenan, Vice President, Marketing and Communications for Big Brothers Big Sisters. “We’re confident that the male community will respond, and together, we’ll be able to empower even more children and create stronger communities for all.”

The pro bono effort encompasses a wide range of communications including newspaper and magazine ads, bus shelters, billboards and web banners. The campaign targets multi-racial male volunteers across all walks of life, including retirees.

About Trajectory

Founded in 1999 and based in Morristown, New Jersey, Trajectory (www.trajectory4brands.com) is an integrated brand development and marketing firm that develops overarching brand strategy and creates new solutions that emotionally engage audiences, carve out new positions and build company value. Trajectory works across a range of industries and company types, from start-up to Fortune 500, consumer to B2B. For more information, contact Eric Brody, President, Trajectory, 973-292-1400, x201 or eb@trajectory4brands.com.

About Big Brothers Big Sisters

Big Brothers Big Sisters helps vulnerable children beat the odds. The organization depends on donations to help recruit volunteers and reach more children. Funding is used to conduct background checks on volunteers to ensure child safety; and provide ongoing support for children, families and volunteers to build and sustain long-lasting relationships. Big Brothers Big Sisters is proven to increase children’s odds of succeeding in school, behaving nonviolently, avoiding drugs and alcohol, and breaking negative cycles. Headquartered in Philadelphia and with nearly 400 agencies across the country, Big Brothers Big Sisters serves more than a quarter million children. Learn how you can change how children grow up in America by going to BigBrothersBigSisters.org.

SOURCE Big Brothers Big Sisters of America

Source: newswire

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