‘Big Brother’ Donates Professional Advertising Services
Trajectory Develops Pro Bono Ad Campaign for Big Brothers Big Sisters of America to Aid Recruitment
“My experience with Big Brothers Big Sisters was unforgettable. It’s truly a remarkable program that gives kids an advantage in life they would not have otherwise had,” said
The campaign is an extension of a television campaign created around the theme of “Men in Need.” Trajectory expanded on the concept that cleverly shows how Big Brothers benefit just as much from the program as the children they are impacting. Ads demonstrate how volunteering can be simple yet rewarding, showing Big Brothers doing enjoyable everyday activities with their Little Brothers; a little effort goes a long way in making a lasting, positive impact in a young boy’s life. The Big Brothers Big Sisters program is truly a win-win for everyone involved.
“We knew we could trust the Trajectory team to create an attention-getting and effective print and web banner campaign to help us reach our goal of recruiting more male volunteers,” said
The pro bono effort encompasses a wide range of communications including newspaper and magazine ads, bus shelters, billboards and web banners. The campaign targets multi-racial male volunteers across all walks of life, including retirees.
Founded in 1999 and based in
About Big Brothers Big Sisters
Big Brothers Big Sisters helps vulnerable children beat the odds. The organization depends on donations to help recruit volunteers and reach more children. Funding is used to conduct background checks on volunteers to ensure child safety; and provide ongoing support for children, families and volunteers to build and sustain long-lasting relationships. Big Brothers Big Sisters is proven to increase children’s odds of succeeding in school, behaving nonviolently, avoiding drugs and alcohol, and breaking negative cycles. Headquartered in
SOURCE Big Brothers Big Sisters of America