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Generate Inks Exclusive Television Development & Production Deal with Twentieth Century Fox Television

January 28, 2009

LOS ANGELES, Jan. 28 /PRNewswire/ — Generate (www.generatela.com), the cross-platform production and management company, has signed an exclusive multiyear television development and production deal with Twentieth Century Fox Television (TCFTV). The announcement was made today by Generate CEO, Jordan Levin, Pete Aronson, president of Generate Studios and Twentieth Century Fox Television Executive Vice President of Creative Affairs, Jennifer Nicholson-Salke at the annual National Association of Television Program Executives (NATPE) conference taking place this week in Las Vegas.

Under the multiyear deal, Generate will develop scripted broadcast and cable series concepts exclusively for TCFTV, which will also get a first look at any alternative or reality programming concepts developed by Generate over the course of the deal.

Generate, which develops franchise entertainment properties across broadband, television, film and publishing, is responsible for producing two of the fall television season’s most critically-lauded new series: The David Alan Grier vehicle, Chocolate News for Comedy Central and Somebodies, BET’s first original scripted series based on the Sundance-honored film of the same name.

“We are very excited to be partnering with Twentieth, a studio my partners and I have had the pleasure of working with in various capacities over the years,” said Levin. “Forging this increasingly rare type of deal is an important milestone for our growing television division.”

“We have a long history with Jordan and Pete and are excited to be working with them again,” commented Nicholson-Salke. “They are smart, creative guys with fantastic taste in both talent and material and we can’t wait to get a crack at their development.”

As CEO of the WB Television Network, Levin worked in partnership with TCFTV Chairmen Gary Newman and Dana Walden on audience favorites like Buffy the Vampire Slayer, Angel, Reba and Roswell. Aronson served as president of Regency Television, the studio created from a partnership between News Corp.’s Fox TV Studios and Arnon Milchan’s Regency Enterprises, before joining the studio’s Bernie Mac Show as executive producer.

“Following a busy 2008, we are well-positioned for further growth and continued success creating compelling entertainment concepts, informed by our background in both traditional TV and multiplatform digital content,” added Aronson.

In addition to Chocolate News and Somebodies, Generate’s fall 2008 slate included two scripted, original Web series: The political satire Republicrats produced exclusively for MSN; and the second season of the dark comedy, Pink: The Series, which recently cracked the top 15 most-subscribed channels on YouTube.

Generate is represented by UTA and Abel Lezcano of Del, Shaw, Moonves, Tanaka, Finkelstein & Lezcano, LLP.

About Generate

Launched in 2006 by leading entertainment executives with diverse experience in television, film, digital and talent management, Generate is the first cross-platform production and management company established to develop franchise entertainment properties for the transmedia generation. Generate develops professionally produced, premium content that can migrate from broadband to television, film, publishing and beyond, and creates innovative concepts to integrate into the advertising, technology and entertainment communities. Generate’s talent management arm boasts a large concentration of online talent including actors, comedians, writers, producers and directors. Headquartered in Los Angeles and New York, Generate was recently named by TV Week magazine as a Top Web Video Creator and to the 2008 AlwaysOn OnHollywood 100 as a top private company in digital entertainment and media. The company completed a $6 million Series A round backed by Velocity Interactive Group and MK Capital in March 2008. For more information on Generate visit www.generatela.com.

About Twentieth Century Fox Television

Twentieth Century Fox Television, a division of News Corp, is a leading supplier of entertainment programming domestically and around the world.

SOURCE Generate


Source: newswire



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