Bang & Olufsen Opens Flagship Showroom in SoHo and Unveils Digital Music Icon

January 29, 2009

NEW YORK, Jan. 29 /PRNewswire/ — Bang & Olufsen, the worldwide
manufacturer of exclusive, high-end audio and video products, announces the
arrival of Bang & Olufsen’s newest showroom in SoHo. The store signifies Bang
& Olufsen’s continued expansion in North America, namely in New York, as it
joins five other showrooms in this market. Global CEO of Bang & Olufsen,

Kalle Hvidt Nielsen, makes his first U.S. appearance to mark the grand opening
of the SoHo store at a media-only luncheon on Thursday, January 29th, followed
by a red carpet customer event that evening featuring VIP guests.

(Logo: http://www.newscom.com/cgi-bin/prnh/20060413/CGTU021LOGO-a)

The 2600 sq. ft. Bang & Olufsen SoHo store features the full Bang &
Olufsen product line, including its highly-anticipated new audio system, the
BeoSound 5. Dubbed as “the modern-day jukebox”, BeoSound 5 is a digital
system with an intuitive edge and supreme user convenience. It automatically
customizes playlists according to each user’s genre selection through the
patented MOTS (more of the same) technology — an award-winning and
intelligent algorithm which automatically captures the unique musical identity
of a track and then builds upon a playlist of similar music. Additionally, its
storage capacity of 500 GB allows this audio master to encompass one’s entire
CD collection and beyond, making for endless musical possibilities. BeoSound 5
also delivers impeccable sound performance as it supports lossless music and
brings the listener closer to the quality of the original recording, an
element often sacrificed in today’s digital music files.

“Bang & Olufsen has long since been a purveyor of creating unparalleled,
high quality, audio and video systems that are a pleasure to experience,” said

Zean Nielsen, President of Bang & Olufsen America, Inc. “We are proud to
further expand the company’s tradition of excellence in design and technology
and excited to provide the utmost in home entertainment needs to the SoHo

“SoHo is such a fast-paced, intriguing area of Manhattan, and a natural
fit for a Bang & Olufsen showroom,” said Kim Gravesen, President of Bang &
Olufsen Retail and owner of the new SoHo store. “We are confident that this
store will greatly represent the Bang & Olufsen name in New York, and appeal
to a broad range of customers, both new and existing.”

The SoHo showroom also showcases the world renowned BeoLiving concept –
Bang & Olufsen’s solution to providing customized audio and video products
that can connect lighting, draperies, and various environmental control
modules to suit each customer’s lifestyle all with the touch of one remote
control. The BeoLiving room allows for a sleek, modern setup to maximize the
experience, making it an ideal area for meeting with clients and prospects to
demonstrate the full capabilities of Bang & Olufsen’s integrated systems.

Additionally, at the grand opening event, customers and members of the
media will receive an onsite demonstration of the highly-acclaimed Bang &
Olufsen sound system in the Audi R8 model, among the family of custom
engineered systems by Bang & Olufsen especially for Audi.

About Bang & Olufsen a/s

Bang & Olufsen was founded in Struer, Denmark, in 1925 by Peter Bang and

Svend Olufsen, two young engineers devoted to high quality audio reproduction.
Since then, Bang & Olufsen has become an icon of performance and design
excellence through the strongest possible commitment to a combination of high-
tech research and development and a long-standing craftsmanship tradition.

Still at the forefront of domestic technology, Bang & Olufsen has extended
its comprehensive experience with integrated audio and video solutions for the
home to other areas such as the hospitality and automotive industries in
recent years. Consequently, its current range epitomizes perfect sound and
vision in the home as well as in the car and on the move. Further information
about Bang & Olufsen a/s is available from http://www.bang-olufsen.com.

About Bang & Olufsen America, Inc.

Headquartered in the Greater Chicago Area, Bang & Olufsen America, Inc. is
a wholly owned subsidiary of Bang & Olufsen a/s of Struer Denmark. It was
founded in 1970 and provides support and development for 55 retail showrooms
in the continental US, Mexico, Dominican Republic, and Canada.

SOURCE Bang & Olufsen

Source: newswire

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