Video: Diet Coke and Heidi Klum Use Their ‘Charm’ to Raise Awareness of Women’s Heart Health
Klum Joins The Heart Truth Campaign, Sponsored by the National Heart, Lung, and Blood Institute
To view the Multimedia News Release, go to: http://www.prnewswire.com/mnr/NHLBI/36702/
New this year, Klum is taking on the dual role of jewelry designer and model. She has created a Diet Coke Red Dress Charm, inspired by the Red Dress symbol, encrusted in rubies and diamonds and shaped like an hourglass to remind women it is time to get educated about heart disease, the #1 killer of women in America today. On
For a chance to share Klum’s new look for the Red Dress, consumers are invited to enter to win a limited-edition version of the charm by entering the Red Dress Charm Sweepstakes at DietCoke.com.
“For more than 25 years, Diet Coke has played an integral role in consumers’ lives. We know that women today, now more than ever, are interested in taking care of their health, and with heart disease being the #1 women’s health issue, Diet Coke is committed to spreading the message about good heart health,” said
Diet Coke Heart Truth Road Show
Diet Coke and the NHLBI will be taking The Heart Truth message directly to women in cities across
Packaging, Promotions and Advertising
Diet Coke will continue to expand awareness of The Heart Truth through national television, print and online advertising support. Print ads featuring Klum will run in six magazines including PEOPLE, while the TV ads will appear on high-profile shows such as American Idol.
Diet Coke will place The Heart Truth’s Red Dress logo on more than six billion packages of Diet Coke to reach women with this important health message. Diet Coke also has secured the support of several retail partners who will be activating retail programs including Target, Publix, Kroger, SuperValu, Safeway and CVS, among many others.
Consumers can find more information on risk factors for heart disease and tips for staying heart healthy as well as ways to get involved in The Heart Truth by visiting DietCoke.com.
About The Coca-Cola Company
The Coca-Cola Company is the world’s largest beverage company, refreshing consumers with more than 450 sparkling and still brands. Along with Coca-Cola, recognized as the world’s most valuable brand, the Company’s portfolio includes 12 other billion dollar brands, including Diet Coke, Fanta, Sprite, Coca-Cola Zero, vitaminwater, POWERADE, Minute Maid and
About The Heart Truth Campaign
The Heart Truth is a national awareness campaign created by the National Heart, Lung, and Blood Institute, part of the National Institutes of Health, U.S. Department of Health and Human Services that warns women about their number one health risk, heart disease, and the need to take action against its risk factors. As the national symbol for women and heart disease, the Red Dress aims to inspire women to take action to protect their heart health. For more information visit www.hearttruth.gov.
Press Contacts: Rand Elliott Coca-Cola North America (404) 515-0726 firstname.lastname@example.org Susan Stribling Coca-Cola North America (404) 676-4120 email@example.com
SOURCE Coca-Cola North America