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Brainshark Named a 2008 Learning Leader by Research Firm Bersin & Associates

Posted on: Thursday, 29 January 2009, 11:03 CST

Award Recognizes Brainshark Content Network for Being an Innovative Marketplace of User-Generated Business Learning

WALTHAM, Mass., Jan. 29 /PRNewswire/ -- Brainshark, Inc., a leader in on-demand presentations, today announced it has been named a 2008 Learning Leader by Bersin & Associates, the only research and advisory firm focused on enterprise learning and talent management. The Learning Leaders Program recognizes organizations that have developed and implemented effective and efficient approaches to employee learning and development, resulting in significant business improvement.

The award honors Brainshark for the creation of the Brainshark Content Network (www.brainshark.com/contentnetwork), an online marketplace of on-demand, user-generated content for business learning. With the Brainshark Content Network, professionals can easily view, buy and sell high-impact, on-demand learning presentations on a wide variety of topics, such as compliance issues, job functions, soft skills and more. Content is both free and fee-based, and viewers use social media features to rate, comment on and share the presentations they see.

"In today's economic climate, organizations are looking for new ideas to deliver training cost-effectively," said David Mallon, principal analyst for Bersin & Associates. "The Brainshark Content Network helps organizations meet these goals and is intuitive and inviting - offering a YouTube-like experience for engaging with business learning content from topic experts. We were very impressed by the breadth of the network and by Brainshark's innovative approach to expanding the eLearning content market."

Bersin & Associates recognized Brainshark in the Learning Leaders "Vendor Innovation" category, where organizations were evaluated on the following criteria: business value; innovation and uniqueness; history and proven effectiveness; price-performance; flexibility, supportability and maintainability; and ease of use and implementation. Bersin & Associates' Learning Leaders 2008: Award Winners report, available at www.bersin.com/llreport2008, dubs the Brainshark Content Network a "cost-effective marketing channel for subject matter experts to market their knowledge and expertise to a highly motivated and focused business community."

"The Brainshark Content Network turns the traditional way of creating and acquiring eLearning content on its head," said Brainshark CEO Joe Gustafson. "This new model taps into a vast universe of experts, letting them easily, quickly and at no cost create compelling content. Organizations, in turn, can quickly obtain this eLearning content, which is both timely and customizable to their needs. We are thrilled to be recognized by Bersin & Associates for our innovation."

About Bersin & Associates

Bersin & Associates is the only research and advisory firm focused solely on research in enterprise learning and talent management. The company's WhatWorks(R) research and research-based services are designed to deliver actionable and practical guidance and to improve operational effectiveness and business impact. For more information, go to www.bersin.com or call 561.455.0622, extension 223.

About Brainshark, Inc.

Brainshark is the leader in on-demand presentations, transforming static business content into high-impact communications. Delivered via Software-as-a-Service (SaaS), Brainshark enables audiences to access and engage with business content when and how they want. Users also can access the Brainshark Content Network, the premier online marketplace for on-demand, user-generated business content. More than 1,000 companies - including a third of the Fortune 100 - rely on Brainshark software and services to help sales, marketing, training and HR experts cost-effectively deliver measurable results to their organizations. For more information, visit www.brainshark.com.

MEDIA CONTACTS: Joan Babinski Sara Scavongelli Brainshark, Inc. Davies Murphy Group, Inc. 781.370.8001 781.418.2431 jbabinski@brainshark.com brainshark@daviesmurphy.com www.brainshark.com www.daviesmurphy.com

SOURCE Brainshark, Inc.

Source: PR Newswire

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