Critical Mass Appoints Cameron Bedford SVP, General Manager

January 29, 2009

CALGARY, Alberta and CHICAGO, Jan. 29 /PRNewswire/ — Critical Mass (www.criticalmass.com), an Omnicom digital marketing agency, has named veteran e-business and digital communication strategist Cameron Bedford to the role of Senior Vice President, General Manager. In his new position, he will oversee the daily management of the Toronto office and its contribution to the company’s global operations.

Bedford brings more than 20 years of experience in marketing, communications, and e-business consulting to the position. He has led the implementation of online marketing programs, built informational and transactional Web sites, and integrated a wide range of interactive tools and technologies.

Prior to joining Critical Mass, Bedford was Vice President, General Manager at Fjord Interactive Marketing + Technology, a division of Cossette Communications. He was responsible for the delivery of digital marketing and advertising services to such clients as Bell, BMO, General Mills, General Motors, GlaxoSmithKline, McDonald’s and Samsung.

Previously, Bedford co-founded the Canadian division of Organic Inc. and opened the Toronto office. He led the financial services and telecommunications consulting practices and worked with a variety of clients, including Bank of Montreal, Great-West Life, Bell, Manitoba Telecom, Aliant, the Ontario Lottery Corporation, Honda, Sprint and President’s Choice.

“Cameron brings a wealth of experience to the position,” said Dianne Wilkins, Chief Executive Officer of Critical Mass. “His strategic vision, coupled with the expertise he gained from working with Fortune 500 clients, will serve him well as he leads the growth of our Toronto office.”

About Critical Mass

A marketing agency in an increasingly digital world, Critical Mass (www.criticalmass.com) helps the world’s leading companies use digital media to create extraordinary experiences and has been ranked an interactive leader by Forrester Research for three consecutive years. Founded in 1995, Critical Mass has offices in Calgary, Toronto, Chicago, New York, London, Amsterdam and Costa Rica.

About Omnicom

Critical Mass is a part of Omnicom Group Inc. (NYSE: OMC) (www.omnicomgroup.com). Omnicom is a leading global advertising, marketing, and corporate communications company. Omnicom’s branded networks and numerous specialty firms provide advertising, strategic media planning and buying, interactive, direct and promotional marketing, public relations, and other specialty communications services to over 5,000 clients in more than 100 countries.


    Matthew Caldecutt / Gina Preoteasa
    Trylon SMR
    matthew@trylonsmr.com / gina@trylonsmr.com

SOURCE Critical Mass

Source: newswire

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