Coors Light and Pro Football Hall of Fame Survey Names 1967 ‘Ice Bowl’ the Most Memorable Cold-Weather Playoff Game of All-Time

Coors Light, Official Beer Sponsor of Super Bowl XLIII, Unveils Top 10 Games as Voted by Hall of Fame Panel

TAMPA, Fla., Jan. 29 /PRNewswire/ — In a poll conducted on behalf of Coors Light by the Pro Football Hall of Fame, a panel of the game’s greatest players chose the 1967 “Ice Bowl” between the Green Bay Packers and Dallas Cowboys as the most memorable cold-weather playoff game of all-time.

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Coors Light, the official beer sponsor of Super Bowl XLIII, announced the results tonight at NFL Experience After Dark. Dallas Cowboys Hall of Fame cornerback Mel Renfro, who played in the “Ice Bowl” where game time temperature was -13 degrees with a wind chill of -48 degrees, made a special appearance to share his memories of the 21-17 loss. He was joined by Anthony Munoz, the legendary offensive tackle of the Cincinnati Bengals who played in the second most memorable cold-weather playoff game of all-time – a 1982 playoff victory over the San Diego Chargers where temperature was -9 degrees and wind chill was -59 degrees.

“Cold and memorable were the key criteria in selecting the Ice Bowl number one, and it’s those characteristics that define Coors Light,” said Lee Dolan, Coors Light vice president of marketing. “We thank the Pro Football Hall of Fame for conducting this poll on behalf of the world’s most refreshing beer and are thrilled to share the results with NFL fans across the country … who can now debate the list over a cold Coors Light.”

Below is the overall Top 10 list, along with temperatures for each game and the final scores:

#1 – Dallas Cowboys (17) @ Green Bay Packers (21), Dec. 31, 1967

• Temperature: -13 degrees / Wind chill: -48 degrees

#2 – San Diego Chargers (7) @ Cincinnati Bengals (27), Jan. 10, 1982

• Temperature: -9 degrees / Wind chill: -59 degrees

#3 – Los Angeles Raiders (23) @ Buffalo Bills (29), Jan. 15, 1994

• Temperature: 0 degrees / Wind chill: -32 degrees

#4 – Oakland Raiders (10) @ Pittsburgh Steelers (16), Jan. 4, 1976

• Temperature: 11 degrees / Wind Chill: N/A

#5 – New York Giants (23) @ Green Bay Packers (20), Jan. 20, 2008

• Temperature: -4 degrees / Wind chill: -24 degrees

#6 – Oakland Raiders (13) @ New England Patriots (16), Jan. 19, 2002

• Temperature: 20 degrees / Wind Chill: N/A

#7 – New York Giants (7) @ Green Bay Packers (16), Dec. 30, 1962

• Temperature: 13 degrees / Wind Chill: N/A

#8 – Oakland Raiders (17) @ Denver Broncos (20), Jan. 1, 1978

• Temperature: 18 degrees / Wind Chill: N/A

#9 – Tennessee Titans (14) @ New England Patriots, (17), Jan. 10, 2004

• Temperature: 4 degrees / Wind Chill: -10 degrees

#10 – Tampa Bay Buccaneers (27) @ Philadelphia Eagles (10), Jan. 19, 2003

• Temperature: 26 degrees / Wind Chill: 16 degrees

Visit www.coorslight.com/SuperBowlXLIII to watch the latest “Coaches” commercials featuring Mike Ditka, Brian Billick, Barry Switzer, Dennis Green and Jim Mora Sr., and to learn more about the brand’s official beer sponsorship of NFL nation.

(C) 2009 NFL Properties LLC. Team names/logos are trademarks of the teams indicated. All other NFL-related trademarks are trademarks of the National Football League.

About MillerCoors

Built on a foundation of great beer brands and more than 288 years of brewing heritage, MillerCoors continues the commitment of its founders to brew the highest quality beers. MillerCoors is the second largest beer company in America, capturing nearly 30 percent of U.S. beer sales. Led by two of the best-selling beers in the industry, MillerCoors has a broad portfolio of highly complementary brands across every major industry segment. Miller Lite is the great tasting beer that established the American light beer category in 1975, and Coors Light is the brand that introduced consumers to refreshment as cold as the Rockies. MillerCoors brews full-calorie beers Coors Banquet and Miller Genuine Draft; and economy brands Miller High Life and Keystone Light. The company also imports Peroni, Grolsch, Pilsner Urquell and Molson Canadian and offers innovative products such as Miller Chill and Sparks. MillerCoors features craft brews from the Jacob Leinenkugel Company, Blue Moon Brewing Company and the Blitz-Weinhard Brewing Company. MillerCoors operates eight major breweries in the U.S., as well as the Leinenkugel’s craft brewery in Chippewa Falls, Wis., and two microbreweries, the Leinenkugel’s 10th Street Brewery in Milwaukee and the Blue Moon Brewing Company at Coors Field in Denver. MillerCoors vision is to become the best beer company in America by driving profitable industry growth. MillerCoors insists on building its brands the right way through brewing quality, responsible marketing and environmental and community impact. MillerCoors is a joint venture of SABMiller plc and Molson Coors Brewing Company.

SOURCE MillerCoors