Spartan Brand All Natural Chicken Hits Supermarket Shelves Just in Time for Super Bowl XLIII

January 30, 2009

GRAND RAPIDS, Mich., Jan. 30 /PRNewswire-FirstCall/ — Super Bowl Sunday
is the most important snack purchasing day of the entire year, followed by the
day before the big game. Snack sales in U.S. food, drug, and supermarket
stores (including Family Fare, Felpausch and Glen’s Markets) are expected to
reach $595 million during the two weeks surrounding Super Bowl Sunday. While
potato chips enjoyed the largest dollar and volume sales during the Super Bowl
period, tortilla chips generated the largest incremental gains with $20.7
and 8.3 million pounds above average sales figures. But what’s a chip
without a good dip? Dip mixes (+38% vs. two-week average) and canned dips
(+24.5%) saw the biggest percent surge in sales compared to other snacks for
the Super Bowl.(1)

(Photo: http://www.newscom.com/cgi-bin/prnh/20090130/CLF076 )

To balance all these salty snacks, Americans turn to protein, and by far,
chicken is the Super Bowl winner. Yes, Thanksgiving has its turkey, Christmas
its elegant prime rib, and Super Bowl — well, it’s more than 450 million
finger-lickin’ wings, or 90 million lbs., last year, according to the
Washington, D.C.-based National Chicken Council

For those looking for a healthier chicken product this Super Bowl season
and beyond, Family Fare, Felpausch and Glen’s are pleased to announce the
introduction of Spartan Brand All Natural Chicken, on the shelves beginning
January 30, 2009.

The 100% Natural Spartan Brand Chicken is free of hormones and artificial
ingredients and minimally processed. It also is economically priced, proving
to offer great protein value. Spartan Brand All Natural Chicken’s introduction
to the market will allow consumers to shop early and plan menus and food
preparation well in advance. Plus Spartan Brand All Natural Chicken is
versatile, being sold in 21 different varieties at all Family Fare, Felpausch
and Glen’s Markets, including the ever-popular chicken breasts, chicken
tenders, drumsticks, wings and multiple family packs.

So if your Super Bowl party calls for your famous hot wings, chicken
kabobs, chicken chill, chicken tenders, or even a roaster, Spartan brand now
offers an even healthier option at a great value.

“We know that cost impacts customers’ protein purchasing decisions, and
chicken continues to be one of the most economical choices for their protein
dollar,” said Alan Hartline, Executive Vice President Merchandising, Spartan
Stores. “What makes Spartan brand so attractive is not only its value, but it
is 100% all natural, and free of hormones and artificial ingredients. We are
very excited to be able to offer this product line through our retail banners
and many of our independent retailers,” said Hartline.

According to the National Chicken Council, chicken consumption has been on
the rise for years. Americans now eat twice as much chicken per person as they
did in 1977, an amazing 88.6 pounds a year (estimated for 2006) for every man,
woman and child. Most chicken Americans eat is still purchased at retail and
cooked and eaten at home (some 58 percent), helped by the innovative,
convenient cuts now available in supermarkets.

Grand Rapids, Michigan-based Spartan Stores, Inc., (Nasdaq: SPTN) is the
nation’s eleventh largest grocery distributor with warehouse facilities in
Grand Rapids and Plymouth, Michigan. The Company distributes more than 40,000
private-label and national brand products to approximately 350 independent
grocery stores in Michigan, Indiana, and Ohio. Spartan Stores also owns and
operates 100 retail supermarkets in Michigan, including Family Fare
Supermarkets, Glen’s Markets, D&W Fresh Markets, Felpausch Food Centers, and
VG’s Food and Pharmacy.

Oven baked, Spicy Super-bone Chicken

Serves 1-10

A natural fresh, no hormones, no artificial ingredients, no fat added,
Man-sized bone-in chicken meal.

    1 pkg (24)            Spartan Brand All Natural Chicken Thighs skin up
    To Taste              Salt and pepper
    1 c.                  Honey
    1/2 c.                Soy sauce
    2 ea                  Clove garlic (chopped)
    2 tbsp.               Ketchup
    To taste              Tabasco sauce (or your favorite hot sauce)

Place chicken thighs (skin up) in baking pan. Sprinkle with salt and

Combine remaining ingredients and pour over chicken place in 1 layer in

Bake 1 hour at 375 degrees or until chicken is cooked and sauce cooked
down and coats chicken nice and dark.

(1) Nielsen Company


SOURCE Spartan Stores, Inc.

Source: newswire

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