Superstar Ray Lewis Back in the Super Bowl with a New Team: The SoBe Lifewater Lizards

Football Stars Ray Lewis, Justin Tuck & Matt Light Get Their Grooves On with Rhythmic Reptiles in New ‘SoBelieve’ Spot During Big Game; SoBe Lifewater Ad Part of First-Ever Monstrous Super Bowl 3-D Advertising Pod

PURCHASE, N.Y., Jan. 30 /PRNewswire-FirstCall/ — Former Super Bowl champions Ray Lewis, Justin Tuck and Matt Light are back in the big game. The Pros are set to perform with their new team of SoBe Lifewater lizards in an encore Super Bowl ad appearance just a year after superstar Naomi Campbell’s popular performance to “Thriller.”

(Photo: http://www.newscom.com/cgi-bin/prnh/20090130/NY65266 )

The new 60-second spot, titled “Lizard Lake,” created and directed by Super Bowl veteran and brand inventor Peter Arnell of Arnell, features 3-D technology never before seen on television, as well as the original song, “SoBelieve.” It will air immediately following the second quarter as part of the first-ever all 3-D advertising pod on the largest sports stage in the world, and will mark the first-ever Super Bowl ad crossover event – with the SoBe lizards sharing the screen with characters from the upcoming DreamWorks Animation, film “Monsters vs. Aliens,” which will be showcased in the pod’s lead-off spot.

Quarterbacking the SoBe team is “Lee the Lizard,” who is back on the gridiron after a year in training camp. In an unprecedented symphony of state-of-the-art high-tech animation, the SoBe ad is among the most anticipated on Super Bowl Sunday.

More than 125 million pairs of 3D glasses are being distributed by PepsiCo in connection with the SoBe Lifewater brand. The glasses are available at more than 25,000 SoBe Lifewater retail displays in grocery, drug and other retail venues and will be FREE to consumers.

Last year, SoBe Lifewater took the Super Bowl by storm. The brand’s 2008 Super Bowl ad featuring the SoBe Lizards dancing to the song “Thriller” with supermodel Naomi Campbell, was viewed online over 5 million times in just two weeks. The YouTube community made Thrillicious its most viewed Super Bowl spot, with more than 1 million views alone. The ad, also created and directed by Arnell, will be honored as one of the “Super Bowl’s Greatest Commercials” in a primetime CBS special that will air nationally on January 31st, the eve of this year’s game.

SoBe Lifewater is available in many popular flavors such as Pomegranate Cherry, Blackberry Grape, Orange Tangerine, Strawberry Kiwi, Passionfruit Citrus, Yuzu Black Currant, Agave Lemonade, Goji Melon.

SoBe also recently launched the enhanced water category’s first-ever zero-calorie naturally-sweetened line. Three new delicious SoBe Lifewater flavors, Black and Blue Berry, Fuji Apple Pear and Yumberry Pomegranate, will help redefine the category as the first beverages in the U.S. market to feature the groundbreaking all natural zero calorie sweetener, PureVia(TM), made from a highly pure extract of the Stevia plant leaf. Additionally, each will be infused with a mix of antioxidant vitamins C & E, essential B vitamins and a unique blend of herbal ingredients.

Along with SoBe Lifewater, PepsiCo has the nation’s most comprehensive hydration portfolio, including category-leading products under the Gatorade, Propel and Aquafina trademarks. Building upon the company’s non-carbonated beverage advantage, PepsiCo will continue to focus on its entire hydration portfolio throughout the year.

To further experience SoBe Lifewater, visit: www.sobelieve.com

SOURCE PepsiCo