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Digital Element Enables Zinio to Enhance Global Digital Newsstand

Posted on: Monday, 2 February 2009, 07:00 CST

IP Intelligence Technology Helps Digital Publishing Leader to Better Understand and Segment Its Online Audience

ATLANTA, Feb. 2 /PRNewswire/ -- Digital Element, the leader in IP Intelligence solutions, today announced that Zinio LLC, the global leader in digital publishing products and services, is leveraging the company's technology to deliver new insights about its global online audience.

Recognizing that consumer adoption of digital publishing technology is growing rapidly across the globe, and that the digital reading model is both more convenient and environmentally friendly, Zinio decided to leverage Digital Element's IP Intelligence technology to:

• Improve its understanding of the way in which consumers interact with its publishing site;
• Better segment its online audience; and
• Seamlessly deliver targeted content to its diverse and global online base of readers.

Digital Element's industry-leading IP Intelligence provides Zinio with the tools to perfect audience segmentation and improve targeting accuracy based on a comprehensive set of parameters that include geographic location (country, region, state, city and zip code), connection speed, Internet Service Provider (ISP), language, domain name, demographics, and more.

"Zinio is in a unique position. We serve digital content to millions of people. In a time of great change, as more publishers adopt digital strategies as a primary driver, understanding the nuances and element of each reader is key," said Rich Maggiotto, CEO of Zinio.com. "By enhancing our insights, we are creating an intelligence repository that will fuel the continued growth of the digital publishing industry. From our own research, Digital Element's data accuracy made it the clear choice to help us stay ahead of the curve and continue to maintain our position as the world's leading global digital newsstand."

As interactive capabilities have improved, digital publications and their readerships have grown accordingly. Gilbane Group, an information technology analyst and consulting firm, reported in its 2008 research that from 2005 to 2007 the total number of publications that offered a digital edition grew from 1,188 to 3,286 -- a 277 percentage increase. During the same period, the number of digital subscribers increased from approximately 5.2 million to 13.4 million -- an increase of 260 percent.

"Zinio was an early leader in online publishing and continues to pave the way in terms of innovation for the thousands of consumer brands it represents," said Rob Friedman, executive vice president, Digital Element. "Leveraging our technology will provide new insights about the more than 5 million global readers that Zinio currently serves. IP Intelligence will be an invaluable tool in helping Zinio provide even more reach and relevance for its publishing partners and their online subscribers."

About Digital Element

Founded in 1999, Digital Element is the industry pioneer of IP Intelligence, a non-invasive, privacy-sensitive technology that automatically uncovers geographic information, connection speed, domain name, ISP, language and other characteristics about online users based solely on their IP addresses. This knowledge enables online businesses to customize content for more accurate and profitable online interactions, making it ideal for targeted advertising, content localization, geographic rights management, local search and enhanced analytics. Digital Element's patented IP Intelligence solution with its exceedingly accurate geolocation capabilities is used by industry-leading advertising networks, web publishers, search engines, social networks, e-tailers, analytics platforms, and online enterprises around the world to revolutionize the way people experience the Internet.

Digital Element is a business unit of Digital Envoy, part of Landmark Interactive, a Landmark Media Enterprises Company. For more information about Digital Element, visit http://www.digital-element.net.

About Zinio LLC

Zinio is the global leader in digital and interactive publishing products and services, currently distributing over 1,000 digital magazine titles currently in its stable. Partnering with American and International publishers, Zinio opens opportunities for revenue growth and wider circulation. Zinio also designs marketing programs that focus on consumer acquisition and retention, cross-promotion, and driving revenue. Zinio is also the founder of The Read Green Initiative(TM) (GoReadGreen.com).

As a worldwide distributor, Zinio has offices in San Francisco and New York and Distribution partners across the globe. Zinio's partners include Bonnier, Hearst, IDG, Gruner + Jahr, Hachette Filipacchi, IPC Media, Mariah Media, McGraw-Hill, Playboy Enterprises, Rogers Publishing and Ziff Davis. Zinio is also the exclusive home of VIVmag, the world's first fully digital and 100% interactive women's luxury publication. For more information, or to purchase any of the digital magazine-specific titles offered by Zinio, please visit www.zinio.com.

SOURCE Digital Element

Source: PR Newswire

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