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Newspaper Executives Launch New Advertising and Marketing Campaign to Promote the Power of Newspapers

Posted on: Monday, 2 February 2009, 08:51 CST

New Print Ads, Online Ads and Dedicated Web Site Debut This Week

NEW YORK, Feb. 2 /PRNewswire/ -- The Newspaper Project, a new grassroots organization started by a small group of newspaper executives to support a constructive exchange of information and ideas about the future of newspapers, launches today. It features new print ads, online ads and a dedicated Web site at www.newspaperproject.org. This multimedia effort has been created to help provide a more balanced perspective on what newspaper companies can do to survive and thrive in the years ahead.

"We acknowledge the challenges facing the newspaper industry in today's rapidly changing media world," says Donna Barrett, President and CEO of Community Newspaper Holdings, Inc. and President of Southern Newspaper Publishers Association (SNPA). "However, we reject the notion that newspapers -- and the valuable content that newspaper journalists provide -- have no future." Other members of the group include Randy Siegel, President and Publisher of Parade Publications, Brian Tierney, CEO and Publisher of Philadelphia Media Holdings, and Jay Smith, former President of Cox Newspapers. Ads will run starting today in Advertising Age, The New York Times, The Washington Post and more than 300 other newspapers across the country. To learn more and download the ad, visit www.newspaperproject.org.

SOURCE NewspaperProject.org

Source: PR Newswire

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