• E-mail
• Print
• Comment
• Font Size
• Digg
• del.icio.us
• Discuss article

CityVoter to Provide Online Metro Guides for Barrington Broadcasting Stations

Posted on: Monday, 2 February 2009, 09:00 CST

CityVoter platform delivers hyper-local content that increases traffic, engages the local online community and connects site visitors with local businesses

BOSTON, Feb. 2 /PRNewswire/ -- CityVoter Inc., the leading social media platform for the insider's scoop, today announced that Barrington Broadcasting has selected CityVoter to build, manage and maintain online local guides for five of its TV stations' websites: WEYI in Flint, MI (connectmidmichigan.com), WPBN in Traverse City, MI (upnorthlive.com), KVII in Amarillo, TX (ConnectAmarillo.com), WFXL in Albany, GA (MySouthwestGA.com) and KXRM in Colorado Springs, CO (ColoradoConnection.com).

CityVoter.com works with traditional media companies - television, radio and newspapers - to help them successfully use digital media to engage and monetize local audiences. Barrington's stations will launch contests that invite consumers to browse, vote for, comment on, and nominate their favorite local businesses. As part of these promotions, Barrington will provide its audience with the insider's scoop on everyday decisions and eliminate the guesswork from daily life.

"When people vote in these contests, they're providing valuable recommendations on where to eat, shop, and go out," said CityVoter CEO Josh Walker. "Barrington understands the importance of being the place people go to get this information. We're excited to help them use our platform to develop deeper relationships with their audiences and advertisers."

CityVoter's platform offers local businesses a free online presence and easy-to-use tools to manage their listings, saving them time and money. With CityVoter's technology, local communities identify the best local businesses during an annual "best-of" contest in which visitors nominate and vote for their favorite businesses. These local guides offer reviews and photos posted by customers, enhancing the value of a local business listing - both for the business and for those searching for detailed local information.

"I've been watching CityVoter for a couple years and I've been very impressed with the results," said David Buonfiglio, President, Barrington Interactive, Barrington Broadcasting. "We're eager to experience the viral growth this program offers and find creative ways to engage our advertisers."

Barrington Broadcasting and CityVoter will kick off their partnership with the launch of the metro guide and best-of contest on March 2nd in Amarillo and Albany. These will soon be followed by Flint, Traverse City and Colorado Springs who will each launch their guide and best-of contests on March 9th.

About CityVoter, Inc.

CityVoter.com is the leading social platform for the insider's scoop. It allows insiders who know a city best to share their insight with information, ratings, and reviews on everyday decisions. By eliminating the guesswork from daily life, CityVoter.com helps people make the best decisions in all aspects of their lives, not just around the big events. Founded in 2005 and headquartered in Cambridge, Massachusetts, CityVoter.com helps leading media companies like Belo, FOX, Hearst-Argyle, McGraw-Hill, Post-Newsweek and the San Francisco Chronicle, a division of Hearst Corporation to engage and monetize their local audience, successfully converge with digital media, and immerse their brands into the local social experience. For more information, visit www.CityVoter.com.

About Barrington Broadcasting

Barrington Broadcasting was founded in 2003 when members of management left their respective positions at Benedek Broadcasting with the idea of starting a company that would focus on smaller market, free over-the-air television. Management has identified, and continues to identify, stations ranked in market DMA's 50+ that have some combination of stable economies, strong local brands, leading market position, or significant opportunity for near-term improvement.

Many of our markets are home to significant higher education, state government, or military installation presences that help to stabilize the local economy. Further, we believe that a strong local news presence and significant ties to the community are the backbone of the commitment we make to our communities and the ultimate success of a television station.

The Barrington portfolio consists of 21 television stations in fifteen geographically diverse markets. Our stations are in DMA's ranked 65-199, reach approximately 3.4 percent of total U.S. households, and are affiliated with the NBC, CBS, ABC, FOX and CW networks.

Available Topic Expert(s): For information on the listed expert(s), click appropriate link.

Joshua Walker

https://profnet.prnewswire.com/Subscriber/ExpertProfile.aspx?ei=64978

SOURCE CityVoter Inc.

Source: PR Newswire

More News in this Category