Coverleaf.com Welcomes Rodale Titles to Growing Stable of Digital Magazine Editions

February 2, 2009

SOUTHBOROUGH, Mass., Feb. 2 /PRNewswire/ — Coverleaf.com, the service from Texterity, Inc. that gives magazine publishers new digital tools to build reader engagement, today announced the addition of all Domestic and Canadian Rodale digital magazine titles. Rodale’s Prevention, Men’s Health, Women’s Health, Runner’s World, Best Life, Bicycling, Running Times, and Organic Gardening will be available on http://www.coverleaf.com beginning in early February.

In addition to Rodale, Coverleaf.com also recently welcomed Future US’s Pregnancy, Mac|Life and Maximum PC, and Discover Media’s Discover Magazine.

Jan Ehrlich, Director of Publisher Relations for Coverleaf.com, said, “We’re proud to offer Coverleaf.com visitors the opportunity to interact and engage with Rodale’s superb editorial, advertising, and marketing content as never before. Since inception, our #1 goal has been to add value to print publishers by extending their magazine’s brand experience in new and exciting ways, and to make enjoying a favorite magazine easier for the reader. By joining Coverleaf.com, more people are exposed to Rodale’s message and product, and those who advertise in Rodale titles.”

“Investing online and finding new and meaningful ways to connect with our customers are two key priorities for Rodale, so we are very pleased to bring our exceptional magazines to life digitally with Coverleaf.com,” said John McCarthy, VP, Rodale Direct. “We are confident that adding this capability to our mix will help us maintain the strong position we are holding as we head further into 2009.”

Visitors to Coverleaf.com can explore the Rodale and 40+ other titles available to clip and save their favorite pages, which they can then organize and share with friends and social networking sites including Facebook. There are also one-click options to subscribe to the print or digital versions of a magazine, or purchase single copies of current or back issues. Coverleaf.com’s value is multi-faceted — publishers can deepen brand engagement, increase interaction, build communities and strengthen brands with their title; Coverleaf.com’s digital tools empower print publications, help boost renewals, and add advertising value. For a full list of titles available, please visit http://www.coverleaf.com

About Rodale Inc.

Rodale Inc. is the authoritative source for trusted content in health, fitness and wellness around the world, reaching more than 70 million people globally. The company publishes some of the best-known health and wellness lifestyle magazines, including Men’s Health, Prevention, Women’s Health, Runner’s World, Best Life, Bicycling, Mountain Bike and Organic Gardening, and is also the largest independent book publisher in America with a collection of international titles, including The South Beach Diet and The Abs Diet franchises, and most recently Al Gore’s New York Times bestseller An Inconvenient Truth. Rodale’s broad range of media platforms includes magazines, books, videos and extensive websites. The company is also a leader in direct-response marketing and has more than 26 million active customers in its database. www.rodale.com

About Texterity

Texterity, Inc. is the leading provider of digital publishing solutions, headquartered in Southborough, MA. The privately held company, which was founded in 1991, provides a competitive edge for publishers by offering the expertise and turnkey service necessary to drive circulation, increase revenue and generate tangible metrics. With a collaborative approach to sales and service — and by using its patented Published Web Format, integrated circulation systems, and “look inside” technology — Texterity functions as a publishing partner to over 1000 digital publications, including more than 770 consumer and B2B magazines; all digital publications are available on the iPhone and iPod touch via the first specifically-created magazine delivery system for Apple. Texterity was named a “Top 100 Company” by EContent magazine. More on Texterity, Inc. can be found at http://www.texterity.com

    Bethridge Goode for Texterity, Inc.
    1-917-821-4249, bgoode@coverleaf.com

SOURCE Texterity, Inc.

Source: newswire

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