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Detecting Business Opportunities in Mobile Communities Through Social Network Analysis (SNA)

Posted on: Tuesday, 3 February 2009, 03:00 CST

Frost & Sullivan to host an Analyst Briefing on Social Network Analysis on Tuesday, 10 February 2009 at 15.00 GMT

LONDON, Feb. 3 /PRNewswire/ -- Frost & Sullivan will host a live briefing open to all on Tuesday, 10 February 2009 at 15.00 GMT to provide industry participants with an overview of the use of Social Network Analysis in the mobile industry.

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The viral contagiousness of online social media and web 2.0 has also infected the mobile domain. The rise of social networking applications on mobile devices has guided the attention of the industry to the interlinked nature of mobile networks/communities. Social Network Analysis (SNA) is an emerging and innovative tool that allows a detailed understanding of networks of users. Knowledge about the relationships between mobile users is a great asset as it can be used to create more effective advertising campaigns. The analytics also reveals consumer preferences and indicates lifestyle patterns. These insights enable service providers to more effectively market new services and optimize customer management.

This briefing will highlight the main features of SNA and explain how it can be used in the mobile industry. This analysis will be complemented with profiles of a few leading SNA providers, including a case study of Xtract, a Finnish SNA provider.

The briefing will benefit mobile network operators, mobile content providers, mobile advertising network enablers, data analytics providers, and also advertising agencies. Frost & Sullivan will be discussing the use of SNA in customers' management, mobile advertising and marketing.

"The rise of mobile communities opens new business opportunities for the mobile industry, as well as advertising and marketing industries. In order to exploit them, an in depth knowledge of the community structure and behavior is absolutely necessary. Social Network Analysis is the tool for this task," observes Frost & Sullivan Industry Analyst, Saverio Romeo.

This analyst briefing is delivered in co-operation with Xtract.

To participate in the briefing, please e-mail Joanna Lewandowska at joanna.lewandowska@frost.com with the following information: your full name, company name, title, telephone number, e-mail address, city, state and country. Upon receipt of the above information, a registration link will be emailed to you. You may also register to receive a recorded version of the briefing at anytime by submitting the aforementioned contact details.

Frost & Sullivan, the Growth Partnership Company, enables clients to accelerate growth and achieve best in class positions in growth, innovation and leadership. The company's Growth Partnership Service provides the CEO and the CEO's Growth Team with disciplined research and best practice models to drive the generation, evaluation and implementation of powerful growth strategies. Frost & Sullivan leverages over 45 years of experience in partnering with Global 1000 companies, emerging businesses and the investment community from 31 offices on six continents. To join our Growth Partnership, please visit http://www.frost.com.

Xtract refines social interaction, behaviour and demographic data to create accurate 3D user profiles. These profiles for the first time utilise data as a dynamic tool in the day-to-day marketing for effective and intelligent targeting of marketing campaigns and advertising. Xtract's Social Links is an automated, self-learning solution capable of analysing billions of mobile transactions with easy to use and actionable tools for operators to define accurate target groups for their marketing campaigns. www.xtract.com

CONTACT: Joanna Lewandowska Corporate Communications P: +48 22 390 41 46 E: joanna.lewandowska@frost.com http://www.frost.com

SOURCE Frost & Sullivan

Source: PR Newswire

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