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Kaleidoscope Joins The Marketing Arm as Its Corporate Event Production Brand

Posted on: Tuesday, 3 February 2009, 06:00 CST

Omnicom agencies will merge corporate event capabilities

DALLAS, Feb. 3 /PRNewswire/ -- Kaleidoscope, a specialty event production agency with offices in New York and San Francisco, has joined promotions agency The Marketing Arm as its sixth branded business unit. Both The Marketing Arm and Kaleidoscope operate within Omnicom Group's Diversified Agency Services (DAS) division.

The Marketing Arm will merge its corporate event capabilities and personnel under the Kaleidoscope brand, which will retain its current executive leadership team and offices.

Kaleidoscope joins Davie Brown (entertainment), Millsport (sponsorships), Usmp (events and retail), Ipsh (wireless), and Wave (multicultural) as a part of The Marketing Arm, which creates and executes consumer engagement campaigns across nine emotional platforms within entertainment, sports, multicultural, and cause marketing.

"Because Kaleidoscope understands how to help client brands make an emotional connection with their customers, it's an ideal addition to The Marketing Arm's suite of brands," said Simon Temperley, president of events and retail for The Marketing Arm. "Bringing our existing corporate events team and capabilities together with Kaleidoscope's provides our clients with additional firepower to help them build their brands."

"The opportunity to play a key role in helping some of the world's best brands grow their business is exciting," said Mike Paxson, a Kaleidoscope co-founder and the agency's chief operating officer. "Our capabilities and services both complement and supplement what The Marketing Arm currently offers its clients. We're excited about getting started."

About The Marketing Arm

The Marketing Arm is a promotions and event agency providing best-in-class consulting across nine emotional platforms within entertainment, sports, multicultural, and cause marketing. Founded in 1993 by Ray Clark, the agency includes six branded business units: Davie Brown Entertainment, Millsport, Usmp, Ipsh, Wave, and Kaleidoscope. Based in Dallas, The Marketing Arm has offices in New York, Los Angeles, San Francisco, Chicago, Charlotte, and Bentonville, Ark.

About Kaleidoscope

Kaleidoscope is a full-service film and events production company that leverages the power of brand experiences for internal business and consumer audiences by creating immersive live events and media-rich environments. Founded in 1994 by Mike Paxson and Karen Jorgensen, the agency specializes in the creation and production of events, exhibits, meetings, film and media.

Contact: Chris Anderson (214) 259-3290 canderson@themarketingarm.com

SOURCE The Marketing Arm

Source: PR Newswire

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