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Last updated on April 17, 2014 at 9:59 EDT

‘ProLink Touch’ Makes Successful Debut at PGA Merchandise Show, Generates Industry-Wide Critical Acclaim, Record Sales

February 3, 2009

CHANDLER, Ariz., Feb. 3 /PRNewswire-FirstCall/ — ProLink Solutions – a
wholly-owned subsidiary of ProLink Holdings Corp. (OTC Bulletin Board: PLKH)
and the world’s leading provider of Global Positioning Satellite (“GPS”) golf-
course management systems and digital out-of-home, on-course advertising -
today announces its next generation “ProLink Touch” GPS successfully debuted
at last week’s PGA Merchandise Show (Orlando, FL), generating industry-wide
critical acclaim and record sales commitments at the event.

Throughout the week, industry professionals and decision-makers visited
ProLink’s interactive booth to experience the technologically-advanced system.
The buzz was instant, as general managers, directors of golf and head golf
professionals worldwide equated its market impact to the introduction of
touch-screen mobile phone technology.

ProLink Touch will be showcased (Booth 2161) at this week’s Golf Industry
Show in New Orleans. Golf-course owners, superintendents and club managers
will receive detailed demonstrations of the system, as well as ProLink’s
ProStar and GameStar models.

“We were not scheduled for a new ProLink system for three years, but once
we sampled ProLink Touch’s robust features, we decided to upgrade on the
spot,” says PGA member Tony LaFrenere, Deputy Director of the Hoffman Estates
Park District outside of Chicago. “The ease of use, RFID reader
(radio-frequency identification), four-person scoring and the dynamic flyover,
plus the fabulous touch screen with instant response, made the decision easy.
These features along with the increased scalability of the system that provide
room for future enhancements reinforces why ProLink is the leading supplier of
GPS systems world-wide.”

ProLink Touch is the golf industry’s first cart-mounted “touch” screen GPS
system. As the most high-tech, user-friendly and feature-packed offering on
the market, ProLink Touch is presented on sleek and slender, 10.4-inch,
high-resolution color screens.

Golfers, via the touch of ultra-bright screens, access richly detailed
flyover views of each hole from any location to assist their shot-making. In
addition, the system’s enhanced scoring functions will automatically calculate
side bets such as “Nassau” and “Skins” to alleviate score discrepancies.

“This is a game-changing technology that enhances golfers’ experiences and
course operators’ effectiveness,” says Ed Kageyama, general manager at
Kaanapali Golf Resort. “ProLink Touch is a no-brainer for operators seeking to
exceed their guests’ expectations. Its introduction to the market will forever
change the way that golfers view and interact with the latest in golfing
technology.”

For courses’ bottom lines, ProLink Touch’s expansive memory stores up to
7,500 ads, generating incremental revenue through a larger sales inventory.
Designed with a new, proprietary custom interface, ProLink Touch delivers
lightning-fast cart-to-clubhouse communication for all purposes including
two-way communications, golfer safety, food-and-beverage orders and
pace-of-play alerts.

Advertisers benefit from ProLink Touch, as the system accommodates various
ad shapes and sizes while rotating spots continually. This gives advertisers
greater flexibility and a wider range of pricing options. Additional playing
functions encourage more frequent golfer interaction with the screen,
increasing ad impressions. Video features and advertising will be standard on
the system, without disturbing the playing environment. ProLink Touch’s fully
interactive data collection screen allows for personalized scorecards,
handicapping and data mining functions.

The ProLink Touch GPS system enhances accuracy and is equipped with Wi-Fi,
RF (radio frequency) and RFID (radio-frequency identification) technology to
speed communication between the clubhouse and players. RFID allows for quick
and easy golfer interaction with the screen and enables ProLink to integrate
future functions requiring secure data transmissions such as point-of-sale
benefits.

“ProLink Touch is the golf industry’s next generation product, available
today,” said Lawrence D. Bain, CEO of ProLink Solutions. “In developing
ProLink Touch, we used suggestions from our golf-course partners, advertising
clients and industry experts. The result is the most advanced GPS course and
management system on the market, delighting golfers and managers with sharp
graphics, new features and ease of operation.

“Under the direction of Gerard Johnson, ProLink’s Senior Vice President of
Operations, and with further assistance from our design team in Europe and our
in-house engineers, ProLink has once again set a new standard for golf GPS.
Furthermore, this system was designed to take full advantage of
forward-thinking manufacturing efficiencies which will provide enhancements to
our operating results in 2009 and beyond.”

Added Danny Lam, ProLink President: “With ProLink Touch, along with our
ProStar and GameStar models, we now provide a full product line at every price
point needed in the golf industry worldwide. From value-oriented properties to
the finest resorts in the world, every golf course can employ a cart-mounted
GPS system and earn immediate financial benefits while providing a dynamic
playing experience.

“ProLink Touch crystallizes the economic model which overwhelmingly
supports the golf course professional’s decision to invest in the ProLink GPS
system. In today’s environment, the operator has a responsibility to provide
every amenity to the golfer while simultaneously boosting returns to the
course owner. Of course, ProLink will continue to provide industry-leading
service and support to all customers, no matter which system they own or
purchase.”

As with all ProLink products, ProLink Touch’s vibrant hole graphics let
golfers pinpoint distances, locate hazards, navigate layouts and order menu
items. From the pro shop, management uses ProLink to monitor cart fleets and
optimize overall operations from fully integrated, Windows-based workstations.
The precise locations of carts, color-coded pace-of-play status, cart-battery
levels and wear-and-tear indicators are continuously displayed. Courses
engaging with ProLink report pace-of-play improvements of up to 30 minutes per
round, adding four rounds daily.

ProLink is the world’s most widely used golf cart-based GPS system and is
featured at past Ryder Cup hosts the K Club and Valderrama, and world-class
resorts Four Seasons Hualalai, Amelia Island Plantation, the Arizona Biltmore
and more. In 2008, the prestigious Poipu Bay (Hawaii), Dancing Rabbit
(Mississippi), Sycuan Resort (California) and others installed ProLink GPS or
renewed their leases.

About ProLink

ProLink Solutions with over 700 courses, is the world’s leading provider
of GPS golf course management systems and revenue-generating on-course
advertising. The company’s core philosophy is being a “Trusted Partner” to
its golf-course customers. From enhancing golfers’ overall experiences and
improving pace-of-play, to increasing current revenue streams and creating new
profit centers for golf courses, ProLink products and services have captured
markets both nationally and globally.

    For more information about ProLink: www.goprolink.com, 480.753.2337,
info@goprolink.com.

    MEDIA CONTACT:
    Daniel Mitchell
    Buffalo Communications
    253.312.4536
    dmitchell@billycaspergolf.com

    INVESTOR RELATIONS:
    CEOcast, Inc.
    Gary Nash
    212.732.4300
    gnash@ceocast.com

SOURCE ProLink Holdings Corp.


Source: newswire