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'ProLink Touch' Makes Successful Debut at PGA Merchandise Show, Generates Industry-Wide Critical Acclaim, Record Sales

Posted on: Tuesday, 3 February 2009, 07:00 CST

CHANDLER, Ariz., Feb. 3 /PRNewswire-FirstCall/ -- ProLink Solutions - a wholly-owned subsidiary of ProLink Holdings Corp. (OTC Bulletin Board: PLKH) and the world's leading provider of Global Positioning Satellite ("GPS") golf- course management systems and digital out-of-home, on-course advertising - today announces its next generation "ProLink Touch" GPS successfully debuted at last week's PGA Merchandise Show (Orlando, FL), generating industry-wide critical acclaim and record sales commitments at the event.

Throughout the week, industry professionals and decision-makers visited ProLink's interactive booth to experience the technologically-advanced system. The buzz was instant, as general managers, directors of golf and head golf professionals worldwide equated its market impact to the introduction of touch-screen mobile phone technology.

ProLink Touch will be showcased (Booth 2161) at this week's Golf Industry Show in New Orleans. Golf-course owners, superintendents and club managers will receive detailed demonstrations of the system, as well as ProLink's ProStar and GameStar models.

"We were not scheduled for a new ProLink system for three years, but once we sampled ProLink Touch's robust features, we decided to upgrade on the spot," says PGA member Tony LaFrenere, Deputy Director of the Hoffman Estates Park District outside of Chicago. "The ease of use, RFID reader (radio-frequency identification), four-person scoring and the dynamic flyover, plus the fabulous touch screen with instant response, made the decision easy. These features along with the increased scalability of the system that provide room for future enhancements reinforces why ProLink is the leading supplier of GPS systems world-wide."

ProLink Touch is the golf industry's first cart-mounted "touch" screen GPS system. As the most high-tech, user-friendly and feature-packed offering on the market, ProLink Touch is presented on sleek and slender, 10.4-inch, high-resolution color screens.

Golfers, via the touch of ultra-bright screens, access richly detailed flyover views of each hole from any location to assist their shot-making. In addition, the system's enhanced scoring functions will automatically calculate side bets such as "Nassau" and "Skins" to alleviate score discrepancies.

"This is a game-changing technology that enhances golfers' experiences and course operators' effectiveness," says Ed Kageyama, general manager at Kaanapali Golf Resort. "ProLink Touch is a no-brainer for operators seeking to exceed their guests' expectations. Its introduction to the market will forever change the way that golfers view and interact with the latest in golfing technology."

For courses' bottom lines, ProLink Touch's expansive memory stores up to 7,500 ads, generating incremental revenue through a larger sales inventory. Designed with a new, proprietary custom interface, ProLink Touch delivers lightning-fast cart-to-clubhouse communication for all purposes including two-way communications, golfer safety, food-and-beverage orders and pace-of-play alerts.

Advertisers benefit from ProLink Touch, as the system accommodates various ad shapes and sizes while rotating spots continually. This gives advertisers greater flexibility and a wider range of pricing options. Additional playing functions encourage more frequent golfer interaction with the screen, increasing ad impressions. Video features and advertising will be standard on the system, without disturbing the playing environment. ProLink Touch's fully interactive data collection screen allows for personalized scorecards, handicapping and data mining functions.

The ProLink Touch GPS system enhances accuracy and is equipped with Wi-Fi, RF (radio frequency) and RFID (radio-frequency identification) technology to speed communication between the clubhouse and players. RFID allows for quick and easy golfer interaction with the screen and enables ProLink to integrate future functions requiring secure data transmissions such as point-of-sale benefits.

"ProLink Touch is the golf industry's next generation product, available today," said Lawrence D. Bain, CEO of ProLink Solutions. "In developing ProLink Touch, we used suggestions from our golf-course partners, advertising clients and industry experts. The result is the most advanced GPS course and management system on the market, delighting golfers and managers with sharp graphics, new features and ease of operation.

"Under the direction of Gerard Johnson, ProLink's Senior Vice President of Operations, and with further assistance from our design team in Europe and our in-house engineers, ProLink has once again set a new standard for golf GPS. Furthermore, this system was designed to take full advantage of forward-thinking manufacturing efficiencies which will provide enhancements to our operating results in 2009 and beyond."

Added Danny Lam, ProLink President: "With ProLink Touch, along with our ProStar and GameStar models, we now provide a full product line at every price point needed in the golf industry worldwide. From value-oriented properties to the finest resorts in the world, every golf course can employ a cart-mounted GPS system and earn immediate financial benefits while providing a dynamic playing experience.

"ProLink Touch crystallizes the economic model which overwhelmingly supports the golf course professional's decision to invest in the ProLink GPS system. In today's environment, the operator has a responsibility to provide every amenity to the golfer while simultaneously boosting returns to the course owner. Of course, ProLink will continue to provide industry-leading service and support to all customers, no matter which system they own or purchase."

As with all ProLink products, ProLink Touch's vibrant hole graphics let golfers pinpoint distances, locate hazards, navigate layouts and order menu items. From the pro shop, management uses ProLink to monitor cart fleets and optimize overall operations from fully integrated, Windows-based workstations. The precise locations of carts, color-coded pace-of-play status, cart-battery levels and wear-and-tear indicators are continuously displayed. Courses engaging with ProLink report pace-of-play improvements of up to 30 minutes per round, adding four rounds daily.

ProLink is the world's most widely used golf cart-based GPS system and is featured at past Ryder Cup hosts the K Club and Valderrama, and world-class resorts Four Seasons Hualalai, Amelia Island Plantation, the Arizona Biltmore and more. In 2008, the prestigious Poipu Bay (Hawaii), Dancing Rabbit (Mississippi), Sycuan Resort (California) and others installed ProLink GPS or renewed their leases.

About ProLink

ProLink Solutions with over 700 courses, is the world's leading provider of GPS golf course management systems and revenue-generating on-course advertising. The company's core philosophy is being a "Trusted Partner" to its golf-course customers. From enhancing golfers' overall experiences and improving pace-of-play, to increasing current revenue streams and creating new profit centers for golf courses, ProLink products and services have captured markets both nationally and globally.

For more information about ProLink: www.goprolink.com, 480.753.2337, info@goprolink.com. MEDIA CONTACT: Daniel Mitchell Buffalo Communications 253.312.4536 dmitchell@billycaspergolf.com INVESTOR RELATIONS: CEOcast, Inc. Gary Nash 212.732.4300 gnash@ceocast.com

SOURCE ProLink Holdings Corp.

Source: PR Newswire

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